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Syniti is a global leader in data management solutions, helping businesses transform their digital landscapes through comprehensive data strategies. With over 1,400 employees and a presence in multiple countries, Syniti specializes in data quality, data migration and data governance. Their mission is to empower organizations to harness the full potential of their data, enabling informed decision-making and successful digital transformations.
Kevin Campbell is the CEO of Syniti and a veteran in the data management industry. With over 37 years of experience, Kevin has led Syniti to become a leader in data-first digital transformations. He is passionate about building a culture of continuous learning and innovation, guiding companies to leverage data as a strategic asset in today’s rapidly evolving digital landscape.
A data-first approach ensures that data quality and governance are in place before any digital transformation or AI project begins, preventing errors and maximizing impact.
Many companies struggle with poor data quality, which can lead to inaccurate AI outputs. Ensuring data accuracy from the start is crucial for effective AI applications.
We focus on values like curiosity and teamwork, encouraging continuous learning and collaboration to tackle the most complex data challenges for our clients.
Data debt refers to postponed data management tasks that accumulate over time. It can severely hinder digital initiatives, making it essential to address early on.
By prioritizing data quality and governance, Syniti has helped clients achieve higher success rates in complex data projects, leading to improved business outcomes and growth.
A data-first approach ensures that data quality and governance are in place before any digital transformation or AI project begins, preventing errors and maximizing impact.
Many companies struggle with poor data quality, which can lead to inaccurate AI outputs. Ensuring data accuracy from the start is crucial for effective AI applications.
We focus on values like curiosity and teamwork, encouraging continuous learning and collaboration to tackle the most complex data challenges for our clients.
Data debt refers to postponed data management tasks that accumulate over time. It can severely hinder digital initiatives, making it essential to address early on.
By prioritizing data quality and governance, Syniti has helped clients achieve higher success rates in complex data projects, leading to improved business outcomes and growth.
Company Stats
- Revenue: $220 million
- Employees: 1,400+
- Founded: 1996
Episode Highlights
✅ Embracing a data-first approach is crucial for successful digital transformations and leveraging AI effectively.
✅ Cleaning and preparing data early prevents costly mistakes and ensures accurate outcomes in AI and digital projects.
✅ Building a data-driven culture involves continuous learning, curiosity, and teamwork to tackle complex challenges.
Episode Summary
In this episode, Kevin Campbell, CEO of Syniti, delves into the importance of adopting a data-first strategy for successful digital transformations. He emphasizes that as companies evolve and leverage new technologies like generative AI, maintaining data quality and governance is more critical than ever. Kevin highlights the common pitfalls of data debt, where companies delay necessary data improvements, which can severely impact digital initiatives and AI outcomes.
Kevin discusses how Syniti fosters a data-centric culture through values like curiosity, teamwork, and a commitment to action. By prioritizing data integrity from the outset, Syniti helps clients avoid costly mistakes and achieve high success rates in complex data projects. Kevin also shares how the company’s strategic shift to a “data-first” approach has significantly boosted client satisfaction and business growth.
Chapters
00:00 Intro
00:19 Company Stats
00:57 The Importance of Data in Digital Transformation
02:46 Building a Data-First Culture
04:30 Challenges and Successes with AI and Data
07:10 The Data-First Approach: Real-World Examples
13:32 Connect with Syniti
Get in Touch
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