To Success

The Defiant

Chad Kaleky conducts an interview with Camila Russo on his podcast "Failing to Success" on Apr 09, 2024. The discussion revolves around Camila Russo's success after overcoming challenges at The Defiant. The information shared about The Defiant is derived entirely from this podcast episode.

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Camila Russo

The Defiant curates essential DeFi, Web3, and crypto news, distilling complex information into actionable insights.

How did Camila Russo With The Defiant Grow Their Business?

Company Stats:

  • Founding Year: 2019
  • Pre-Seed Funding Raised: $1.4 million
  • Employees: 11
  • Community Members: 300,000-400,000 across various platforms
  • Unique Website Visitors: ~250,000/month
  • Newsletter Subscribers: ~90,000
  • Podcast Listeners: 5,000-10,000 per episode

Episode Highlights:

  • ✅ Camila Russo builds The Defiant, a key player in DeFi media, raising $1.4M and growing a vast community.
  • ✅ The Defiant curates essential DeFi, Web3, and crypto news, distilling complex information into actionable insights.
  • ✅ Staking and meme coins capture DeFi enthusiasts' attention, showcasing the spectrum from innovative financial strategies to speculative trends.

Episode Summary:

In this episode, Camila Russo, founder of The Defiant, shares her journey from Bloomberg News reporter to leading a media company at the forefront of decentralized finance (DeFi). Since its inception in 2019, The Defiant has raised $1.4 million in pre-seed funding and built a significant community with hundreds of thousands of followers across various platforms. Camila discusses the challenges and opportunities in the DeFi space, emphasizing the importance of independent journalism in navigating the rapidly evolving crypto landscape. The conversation delves into the complexities of Ethereum's transition to proof of stake, the emergence of meme coins, and the role of media in educating and guiding the DeFi community.


00:00 Intro

00:07 Company Stats

01:13 DeFi and Ethereum

03:43 Staking, Restaking, and Meme Coins

06:15 The Defiant's Mission

07:15 How to Connect with The Defiant

Notable Questions We Asked Camila Russo

What led you to transition from traditional journalism to founding The Defiant?

Camila discusses leaving Bloomberg to create a platform dedicated to the untapped potential and complexity of decentralized finance, aiming to provide clarity and insight into this burgeoning sector.

How does The Defiant differentiate itself in the crowded crypto media landscape?

The Defiant stands out by offering independent journalism, curating essential information from the noise in the crypto world to deliver impactful news and insights to its audience.

What are the current trends and focuses within the DeFi community?

Camila highlights the community's interest in staking, restaking, and the resurgence of meme coins, reflecting the diverse strategies and speculative nature prevalent in the crypto space.

How does The Defiant contribute to the DeFi community's understanding and engagement?

By providing curated, reliable information, The Defiant helps both newcomers and veterans navigate the complexities of DeFi, fostering a more informed and engaged community.

Can DeFi maintain its decentralized ethos amidst regulatory scrutiny?

Camila underscores the resilience of blockchain technology and smart contracts, which operate beyond the reach of centralized regulation, ensuring the continued growth and innovation within DeFi.

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