To Success


Chad Kaleky conducts an interview with Alejandro Rivas-Micoud on his podcast "Failing to Success" on May 07, 2024. The discussion revolves around Alejandro Rivas-Micoud's success after overcoming challenges at Userlytics. The information shared about Userlytics is derived entirely from this podcast episode.

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Alejandro Rivas-Micoud

Userlytics thrives by offering detailed insights, transitioning from a startup to a prominent player with a substantial client base.

How did Alejandro Rivas-Micoud With Userlytics Grow Their Business?

Company Stats:

  • Clients: 500 global clients in 38 countries.
  • Users: Over 2.1 million participants globally.
  • Employees: 65
  • Founded: 2009

Episode Highlights

  • ✅ Alejandro Rivas-Micoud navigates the complexities of global enterprise sales with innovative strategies, fostering significant growth.
  • ✅ Userlytics thrives by offering detailed insights, transitioning from a startup to a prominent player with a substantial client base.
  • ✅ Persistence and adaptation are key as Userlytics maneuvers through early-stage challenges to establish a robust market presence.

Episode Summary:

Alejandro Rivas-Micoud, founder of Userlytics, shares his journey of establishing and growing a company that transcends traditional analytics by explaining user behaviors in depth. Founded in 2009, Userlytics has a client base nearing 500 enterprises globally and a robust participant panel of over 2.1 million users. Alejandro discusses the strategic shifts from his previous ventures, the challenges of penetrating the global enterprise market, and the unique insights gained from each entrepreneurial endeavor. His experience underscores the importance of resilience, precise market targeting, and leveraging feedback to refine service offerings.


00:00 Intro

00:08 Company Stats

00:50 Selling to Enterprises

04:43 The Startup Journey

09:47 Contact Userlytics

Notable Questions We Asked Alejandro Rivas-Micoud

How did you navigate the transition from a startup to a global enterprise provider?

Navigating the transition involved continuously refining our service offerings based on critical feedback from early enterprise clients, allowing us to enhance our product and better meet market demands.

What were the major lessons learned from your previous business ventures that influenced the foundation of Userlytics?

Previous ventures taught me the importance of adaptability and listening to the market. These lessons were crucial in shaping Userlytics' approach to providing actionable insights into user behavior.

Can you describe a pivotal moment when Userlytics began to gain significant traction in the market?

A key contract signing, despite initial doubts about continuing the business, marked a turning point, leading to sustained growth and confirming the market's need for our in-depth user analytics.

How do you approach selling to enterprises across different global markets?

Approaching global enterprises requires understanding regional business cultures. In the U.S., startups are welcomed for innovation, while abroad, enterprises may require seeing U.S. clients first before engaging.

What strategies have proven effective in gaining the trust of large enterprises?

Establishing trust with large enterprises involves showcasing proven track records, leveraging existing high-profile clients, and providing critical feedback to continuously improve our offerings.

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