Failing
To Success
Podcast

The Business Growers

Chad Kaleky conducts an interview with Laura Johns on his podcast "Failing to Success" on Dec 24, 2023. The discussion revolves around Laura Johns's success after overcoming challenges at The Business Growers. The information shared about The Business Growers is derived entirely from this podcast episode.

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294 | "ROI-Driven Marketing" with Laura Johns from The Business Growers

Laura Johns

Entrepreneurial Evolution: Laura recounts her entrepreneurial journey, starting with the necessity of her first business to the intentional growth of her second venture, The Business Growers, focused on empowering tech companies through ROI-driven marketing

How did Laura Johns With The Business Growers Grow Their Business?

✅ Entrepreneurial Evolution: Laura recounts her entrepreneurial journey, starting with the necessity of her first business to the intentional growth of her second venture, The Business Growers, focused on empowering tech companies through ROI-driven marketing.

✅ Strategies for Rapid Scaling: Laura achieved rapid growth in less than two years with 17 employees. Her key strategy involves avoiding project-based revenue, instead opting for recurring partnerships with clients. This model, offering a full marketing team, has contributed to the quick scaling of The Business Growers.

✅ Client Acquisition and Retention: Laura emphasizes the importance of serving as a full marketing team for clients, offering a partnership rather than a project-based approach. Referral-based client acquisition has been the primary strategy, supported by the quality of work, testimonials, and a focus on specialization in B2B tech.

Episode Summary:

Laura Johns, founder of The Business Growers, shares her entrepreneurial journey from the necessity-driven start of her first business to the intentional growth of her second venture. The Business Growers achieved rapid scaling within two years, employing a unique strategy of avoiding project-based revenue and instead focusing on recurring partnerships. Laura highlights the significance of client acquisition through referrals, the power of testimonials, and the positive impact of specialization in the B2B tech sector.

Chapters:

00:00 Intro

00:07 Laura's Journey to Starting Her First Business

01:27 Transition to Second Business and Growth

02:08 Strategies for Rapid Scaling

03:23 Client Acquisition and Retention

06:31 The Power of Specialization

07:35 Vision for the Future

08:50 Contact Laura

#EntrepreneurialJourney #BusinessGrowth #MarketingStrategies #ClientAcquisition #ReferralBasedMarketing #RapidScaling #B2BTech #EmpoweringWomenInTech #SpecializationInBusiness #EntrepreneurialSuccess

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