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"First-Time Founder Takes on Groupon" with Mason Still CEO of BlueVerse | 339

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March 28, 2024

Company Stats:

  • Founded: 2021
  • Employees: 23+
  • Annual Revenue: $200,000 in ARR with goals to 2X-3X by the end of the year
  • Platform Users: 15,000+ downloads

Episode Highlights:

  • ✅ Leveraging College Networks: Founding a tech company in college with friends can lead to innovative solutions and rapid growth.
  • ✅ Identifying Core Problems: The key to a successful startup is not just a good idea but addressing a specific problem that businesses face.
  • ✅ Local Focus for Expansion: Concentrating on the local Texas market before scaling further ensures a strong foundation and strategic growth.

Episode Summary:

In this episode, Mason Still, CEO of Blueverse, unfolds the journey from a college startup to aiming for significant revenue growth within a short span. Starting with $200,000 in annual revenue and a dynamic team, Blueverse is poised for expansion, focusing initially on Texas. Mason shares insights into the inception of Blueverse among college friends, turning promotional activities into a tech venture that addresses small businesses' challenges. The discussion touches on the hurdles of being a first-time founder, the importance of pinpointing the right problem, and differentiating from competitors like Groupon. Blueverse's strategy emphasizes local engagement and providing businesses with a platform for better digital visibility without the heavy discounting demanded by other platforms.

Chapters:

00:00 Intro

00:10 Company Stats

00:38 The Genesis of Blueverse

01:39 The Challenges of a First-Time Founder

02:35 Solving the Right Problem

04:00 In-House Development

05:00 Bootstrapping and Raising Capital

06:01 Focusing on Texas

06:44 Competing with Groupon

08:18 How to Get Involved with Blueverse

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About Chad Kaleky

Chad Kaleky will act as your host and guide on this journey. A seasoned entrepreneur with a passion for sharing the unvarnished truth behind success, he has walked the same path as many of our guests. Chad brings a unique perspective that bridges the gap between aspirations and reality.

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BlueVerse

Chad Kaleky conducts an interview with Mason Still on his podcast "Failing to Success" on Mar 28, 2024. The discussion revolves around Mason Still's success after overcoming challenges at BlueVerse. The information shared about BlueVerse is derived entirely from this podcast episode.

Want to grow your business like BlueVerse? Learn their growth marketing hacks!

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Mason Still

The key to a successful startup is not just a good idea but addressing a specific problem that businesses face.

How did Mason Still With BlueVerse Grow Their Business?

Company Stats:

  • Founded: 2021
  • Employees: 23+
  • Annual Revenue: $200,000 in ARR with goals to 2X-3X by the end of the year
  • Platform Users: 15,000+ downloads

Episode Highlights:

  • ✅ Leveraging College Networks: Founding a tech company in college with friends can lead to innovative solutions and rapid growth.
  • ✅ Identifying Core Problems: The key to a successful startup is not just a good idea but addressing a specific problem that businesses face.
  • ✅ Local Focus for Expansion: Concentrating on the local Texas market before scaling further ensures a strong foundation and strategic growth.

Episode Summary:

In this episode, Mason Still, CEO of Blueverse, unfolds the journey from a college startup to aiming for significant revenue growth within a short span. Starting with $200,000 in annual revenue and a dynamic team, Blueverse is poised for expansion, focusing initially on Texas. Mason shares insights into the inception of Blueverse among college friends, turning promotional activities into a tech venture that addresses small businesses' challenges. The discussion touches on the hurdles of being a first-time founder, the importance of pinpointing the right problem, and differentiating from competitors like Groupon. Blueverse's strategy emphasizes local engagement and providing businesses with a platform for better digital visibility without the heavy discounting demanded by other platforms.

Chapters:

00:00 Intro

00:10 Company Stats

00:38 The Genesis of Blueverse

01:39 The Challenges of a First-Time Founder

02:35 Solving the Right Problem

04:00 In-House Development

05:00 Bootstrapping and Raising Capital

06:01 Focusing on Texas

06:44 Competing with Groupon

08:18 How to Get Involved with Blueverse

Notable Questions We Asked Mason Still

Q: How did your experiences in college lead to founding Blueverse?

A: The team leveraged their promotional activities and strong friendship to start a venture that could address real-world problems.

Q: What major challenges did you face as a first-time founder?

A: Understanding the critical aspect of solving the right problem and maintaining conviction in their solution was a significant learning curve.

Q: How does Blueverse differentiate from platforms like Groupon?

A: Unlike Groupon, which requires businesses to offer steep discounts, Blueverse provides flexibility in deal offerings, aligning more closely with businesses' needs.

Q: How important is having a technical co-founder in a tech startup?

A: Essential, as in-house development leads to faster progress and better product evolution compared to relying solely on contracted development.

Q: What is your strategy for scaling outside your current market?

A: Focusing on dominating the local Texas market with plans to gradually expand, prioritizing areas with high potential for engagement.

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