To Success


Chad Kaleky conducts an interview with Nick Fogle on his podcast "Failing to Success" on May 02, 2024. The discussion revolves around Nick Fogle's success after overcoming challenges at ChurnKey. The information shared about ChurnKey is derived entirely from this podcast episode.

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Nick Fogle

Founded in 2021, ChurnKey builds on past successes, immediately following a significant company exit.

How did Nick Fogle With ChurnKey Grow Their Business?

Company Stats:

  • Revenue: Protecting over a billion dollars in subscription revenue.
  • Employees: 15
  • Founded: 2021

Episode Highlights:

  • ✅ ChurnKey protects over a billion dollars in SaaS subscription revenue, showcasing robust growth.
  • ✅ Tripled team size within a year, ChurnKey rapidly scales operations to meet demand.
  • ✅ Founded in 2021, ChurnKey builds on past successes, immediately following a significant company exit.

Episode Summary:

In this episode, Nick Fogle, founder of ChurnKey, dives deep into the realms of SaaS client retention, sharing how his new venture is protecting over a billion dollars in subscription revenue. Founded in 2021, right after exiting his previous successful venture, ChurnKey has rapidly scaled up, tripling its workforce to 15 employees in just over a year. Nick discusses the lessons learned from his past business experiences and how they shaped the strategies at ChurnKey. He emphasizes the importance of client retention in the SaaS industry and how his company has crafted solutions to enhance this crucial aspect, thereby ensuring sustained growth and profitability for their clients.


00:00 Intro

00:06 Company Stats

00:31 Business Acquisition

03:37 The Birth of ChurnKey

04:50 Nick's Origin Story

07:47 Contact Nick

Notable Questions We Asked Nick Fogle

What led you to start ChurnKey?

Nick started ChurnKey immediately after exiting his previous company in 2021, motivated by the lessons learned and the desire to continue improving SaaS client retention.

How has your previous startup experience influenced your approach with ChurnKey?

Nick's past experiences, particularly the challenges of client retention in his previous company, directly shaped the focus of ChurnKey on providing robust client retention solutions for SaaS businesses.

Can you describe the transition from your first successful startup to founding ChurnKey?

After exiting his previous startup, Nick leveraged his insights and experiences to found ChurnKey, focusing on enhancing subscription retention, which was a significant challenge in his earlier venture.

What were the main challenges you faced when founding ChurnKey, and how did you overcome them?

Nick identified that high churn rates were limiting the valuation potential of his previous ventures. He founded ChurnKey to specifically address and solve this widespread issue in the SaaS industry.

How does ChurnKey differentiate itself from other SaaS solutions in the market?

ChurnKey addresses a critical pain point—retention and churn—by offering tailored solutions that not only help retain customers but also optimize the subscription models based on in-depth analytics and customer feedback.

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