✍️ Episode Summary:
Johan Haveland, the founder of Asistobe, takes listeners on a journey through his early entrepreneurial endeavors, shaped by his father's influence. From a successful lemonade stand to crafting wooden trolls, Johan's childhood experiences laid the foundation for his entrepreneurial spirit.
The discussion moves to Johan's adulthood, where he transitioned from being part of startups to taking full ownership with Asistobe. He reflects on the challenges of steering a business where every decision rests on his shoulders, marking a shift from his earlier roles.
Johan delves into the struggles of launching Asistobe, particularly in the realm of public transport optimization. The complexities of planning and optimizing public transport systems are unveiled, emphasizing the absence of suitable software in the market. Johan shares insights into the hurdles of raising capital, competing with established consultancies, and the mission-like endeavor of convincing traditional sectors to embrace innovative technology.
00:09 Johan's Early Entrepreneurial Journey
02:09 Transition to Larger Businesses and Startups
02:40 The Birth of Asistobe
02:55 Challenges and Struggles in Asistobe
03:42 Raising Capital and Market Fit
04:45 Ideal Users and Adoption of Asistobe
06:14 Breaking into the Market
07:02 Persistence and Future of Asistobe
08:12 Contact Johan
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