To Success


Chad Kaleky conducts an interview with Alexander Frolov on his podcast "Failing to Success" on Jun 09, 2024. The discussion revolves around Alexander Frolov's success after overcoming challenges at HypeAuditor. The information shared about HypeAuditor is derived entirely from this podcast episode.

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$11.5 Million Reasons to Understand Influencer Marketing

Alexander Frolov

Successful influencer campaigns often involve a mix of micro, mid-sized, and celebrity influencers for maximum impact.

How did Alexander Frolov With HypeAuditor Grow Their Business?

Company Stats

  • Founded: 2017
  • Revenue: $11.5 million
  • Employees: 200+

Episode Highlights

  • ✅ HypeAuditor ends 2023 with $11.5 million in revenue, showing significant growth.
  • ✅ Influencer marketing requires products that appear natural on social media for effective promotion.
  • ✅ Successful influencer campaigns often involve a mix of micro, mid-sized, and celebrity influencers for maximum impact.

Episode Summary

In this episode, Alexander Frolov, co-founder of HypeAuditor, discusses the evolution and impact of influencer marketing. Founded in 2017, HypeAuditor achieved $11.5 million in revenue by the end of 2023, with a team of around 200 employees. Alexander emphasizes the importance of having products that look natural on social media to succeed in influencer marketing. He explains how brands can effectively approach and incentivize influencers by offering not just money but also interesting products. Additionally, Alexander shares insights into building successful influencer campaigns by leveraging a mix of influencers, from micro to celebrity, to achieve the desired reach and engagement.



00:00 Intro

00:07 Company Stats

00:33 Understanding Influencer Marketing

03:12 Approaching and Incentivizing Influencers

04:56 Tools and Strategies for Influencer Marketing

06:23 Budgeting and Scaling Influencer Campaigns

09:00 Connect with HypeAuditor

Notable Questions We Asked Alexander Frolov

What's the current revenue of the business?

We ended 2023 with 11 and a half million in revenue.

Who is the right fit for influencer marketing? What kind of business do I need to have?

Your product should look natural in social media. Industries like beauty, fashion, food and beverages, and e-commerce see a lot of success with influencer marketing.

How do I approach an influencer and incentivize them to do a good job?

Approach influencers as humans and creators, not just business units. Offering cool products and building a personal relationship can incentivize them beyond just monetary compensation.

What year did you found HypeAuditor?

2017 is the date of foundation, but we made several mistakes in the beginning and then pivoted. HypeAuditor was launched in 2018.

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