To Success


Chad Kaleky conducts an interview with Ian L. Paterson on his podcast "Failing to Success" on Dec 05, 2023. The discussion revolves around Ian L. Paterson's success after overcoming challenges at Plurilock. The information shared about Plurilock is derived entirely from this podcast episode.

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279 | "Two Sides to Business Acquisitions" with Ian Paterson from Plurilock

Ian L. Paterson

Acquisitions Insight: Acquisitions can be win-win situations. Sellers often receive advice portraying the market as purely efficiency-driven, but acquirers genuinely desire transaction success. Being on both sides of acquisitions provides a unique perspective on creating value for both parties.

How did Ian L. Paterson With Plurilock Grow Their Business?

✅ Business Fundamentals: Regardless of funding structure, focus on core business fundamentals. Whether venture-backed, bootstrapped, or publicly traded, creating value and building a sustainable business should remain the central goal.

✅ Private vs. Public Dynamics: Publicly traded companies face a different operational tempo and attention demand, with hundreds or thousands of individual investors. Success is evaluated in real-time, contrasting the delayed feedback of private companies.

✅ Acquisitions Insight: Acquisitions can be win-win situations. Sellers often receive advice portraying the market as purely efficiency-driven, but acquirers genuinely desire transaction success. Being on both sides of acquisitions provides a unique perspective on creating value for both parties.

Episode Summary:

In episode 279 with Ian L. Patterson, CEO of Plurilock, insights are shared on navigating the complexities of different funding structures, including venture-backed and publicly traded companies. The importance of focusing on business fundamentals irrespective of the funding model is emphasized. Ian highlights the distinctions in dynamics between private and public companies, stressing the significance of constant value creation. The discussion also delves into the unique experiences of acquisitions, debunking myths around market efficiency and shedding light on the collaborative nature of successful transactions. Ian shares valuable advice for entrepreneurs, emphasizing the importance of seeking guidance and being adaptable to different funding strategies.

00:00 Intro

00:08 Lessons from a Venture Backed Company

01:34 Understanding Business Fundamentals

02:26 Differences between Private and Public Companies

03:43 Experience with Acquisitions

06:49 Advice for Entrepreneurs

07:29 Introduction to Plurilock

09:04 Understanding PromptGuard

09:57 Contact Plurilock

Lessons from the School of Hard Knocks:
Ian's career has been a remarkable journey, starting with a venture-backed company that faced numerous challenges. He reflected on the significant culture shift and the lessons he learned during his time there. The rapid entrance and departure of executives, intense pressure, and short deadlines tested his resilience. However, Ian noted that these experiences provided valuable lessons that still shape his decision-making today.

Building a Real Business:
Regardless of the funding structure, Ian emphasized the importance of focusing on fundamental business practices. He explained that while the language, financing methods, and expectations may differ, the core goal remains the same - creating value and building a sustainable and successful business. Ian's journey through venture-backed, bootstrapped, and publicly-traded companies highlighted the various paths to achieving this goal.

Navigating the Public Markets:
With Plurilock now a publicly-traded company, Ian shared the stark differences in operating within the public realm as compared to a private entity. The transition meant working with numerous shareholders and investors, which required constant communication and multiple conversations. The public market's demands a different operating tempo, with ratings reflecting the company's performance in real-time. However, the ultimate aim remains unchanged - building a business that endures and creates value.

The Art of Acquisitions:
Ian's experiences included both selling and acquiring assets, providing a unique perspective on the acquisition process. Contrary to popular belief, he found that acquirers were often just as invested in the success of the transaction as the sellers. Ian stressed that negotiating win-win outcomes and considering long-term benefits for the acquired business were essential. His firsthand experience on both sides of the table provided valuable insights into the acquisition process.

The Unexpected Journey:
When asked about the rapid exit from his own company, Ian clarified that a predetermined sale was not part of the plan. Instead, he emphasized the importance of tailoring the funding strategy to the specific problem a business aims to solve. While not every business is venture-scale or suitable for the public markets, Ian advocated for thoughtful consideration of different tools in the entrepreneurial toolbox.

Seeking Education and Guidance:
For aspiring entrepreneurs without formal education in business, Ian advised surrounding oneself with knowledgeable and experienced individuals. Seeking advice and guidance from experts who are willing to share their insights can be invaluable. Ian emphasized the value of humility, transparency, and coachability in gaining access to valuable connections and knowledge.

Plurilock's Innovative Solution - PromptGuard:
Ian also discussed Plurilock's latest product offering, PromptGuard. Developed at the intersection of cybersecurity and artificial intelligence, PromptGuard enables businesses to safely utilize AI-driven chat platforms without compromising the security of sensitive or personally identifiable information. Ian described PromptGuard as a crucial tool that acts as a firewall, ensuring secure and compliant usage of public AI models.

Connecting with Plurilock:
To learn more about Plurilock and its innovative solutions, head to their website at The website offers various avenues for investors, beta access to PromptGuard, or simply connecting with Ian Paterson on LinkedIn. By keeping up with Ian's content and insights, readers can stay informed about the latest advancements in cybersecurity and AI.

Ian Paterson's journey through multiple ventures, acquisitions, and successful businesses has provided him with a wealth of knowledge and experience. From the lessons learned in the school of hard knocks to building a real business and navigating the public markets, Ian's insights shed light on the entrepreneurial journey. Plurilock's innovative solution, PromptGuard, exemplifies their commitment to providing secure and compliant AI-driven solutions. We thank Ian for sharing his valuable insights, and we hope this blog post inspires aspiring entrepreneurs and business leaders to learn from his experiences.

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Notable Questions We Asked Ian L. Paterson

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