Michelle A. Bassett, founder of BizQor, discusses her unconventional journey from pursuing orthotics and prosthetics to becoming an expert in digital marketing and data science. With degrees in behavior analysis, computer science, and a master's in internet marketing, Michelle's diverse educational background laid the foundation for her varied career.
Michelle's career took several turns, starting with digital marketing, where she excelled due to her data background. She quickly moved up the ranks in companies like Yellow Pages, using her skills in analytics and marketing to drive successful campaigns. Realizing the limitations in her roles, she pivoted to data science, obtaining a certification from Emory University. Throughout her career, Michelle engaged in business consulting, primarily in SEO and digital marketing, working with both large corporations and small businesses.
With BizQor, Michelle aims to provide a comprehensive solution for small to medium-sized businesses that often lack the resources or knowledge to set up a strong business foundation. She emphasizes the importance of having a structured business plan, including financial management and operational strategies. Michelle's approach to consulting is hands-on, focusing on practical solutions that address the unique challenges of each business. Her journey reflects the value of adaptability, continuous learning, and the power of leveraging diverse skills to provide effective business solutions.
00:12 Michelle's Early Life and Education
01:16 Career Shifts and Discovering Digital Marketing
01:57 Master's Degree and Career Progression
04:24 Experience in Business Consulting
05:43 Entrepreneurial Ventures and BizQor
07:40 Productizing the Consulting Business
09:23 Challenges Faced by Small and Medium Sized Businesses
10:47 Contact Michelle
#Entrepreneurship #DigitalMarketing #BusinessConsulting #CareerDevelopment #DataScience #SmallBusinessGrowth #BizQor #FinancialManagement #OperationalStrategy #BusinessDiversity