To Success


Chad Kaleky conducts an interview with Michelle Bassett on his podcast "Failing to Success" on Jan 17, 2024. The discussion revolves around Michelle Bassett's success after overcoming challenges at BizQor. The information shared about BizQor is derived entirely from this podcast episode.

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316 | "Multi-dimensional Entrepreneur" with Michelle Bassett from BizQor

Michelle Bassett

Embrace diverse interests and skills; don't confine yourself to a single career path, but explore various fields to find your passion.

How did Michelle Bassett With BizQor Grow Their Business?

  1. 🗸 "Embrace diverse interests and skills; don't confine yourself to a single career path, but explore various fields to find your passion."
  2. 🗸 "In consulting, focus on solving real problems for small and medium-sized businesses; they benefit most from practical, tailored advice."
  3. 🗸 "Building a strong business foundation is crucial for growth; it's not just about talent but also about having a solid operational and financial structure."

Episode Summary:

Michelle A. Bassett, founder of BizQor, discusses her unconventional journey from pursuing orthotics and prosthetics to becoming an expert in digital marketing and data science. With degrees in behavior analysis, computer science, and a master's in internet marketing, Michelle's diverse educational background laid the foundation for her varied career.

Michelle's career took several turns, starting with digital marketing, where she excelled due to her data background. She quickly moved up the ranks in companies like Yellow Pages, using her skills in analytics and marketing to drive successful campaigns. Realizing the limitations in her roles, she pivoted to data science, obtaining a certification from Emory University. Throughout her career, Michelle engaged in business consulting, primarily in SEO and digital marketing, working with both large corporations and small businesses.

With BizQor, Michelle aims to provide a comprehensive solution for small to medium-sized businesses that often lack the resources or knowledge to set up a strong business foundation. She emphasizes the importance of having a structured business plan, including financial management and operational strategies. Michelle's approach to consulting is hands-on, focusing on practical solutions that address the unique challenges of each business. Her journey reflects the value of adaptability, continuous learning, and the power of leveraging diverse skills to provide effective business solutions.


00:00 Intro

00:12 Michelle's Early Life and Education

01:16 Career Shifts and Discovering Digital Marketing

01:57 Master's Degree and Career Progression

04:24 Experience in Business Consulting

05:43 Entrepreneurial Ventures and BizQor

07:40 Productizing the Consulting Business

09:23 Challenges Faced by Small and Medium Sized Businesses

10:47 Contact Michelle

#Entrepreneurship #DigitalMarketing #BusinessConsulting #CareerDevelopment #DataScience #SmallBusinessGrowth #BizQor #FinancialManagement #OperationalStrategy #BusinessDiversity

Notable Questions We Asked Michelle Bassett

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