In this episode 121 of "Failing to Success", Lee Feliciano, COO of New Use Energy, discusses their journey from starting a company focused on solar-powered trailers for disaster relief and events, to pivoting due to the impact of COVID-19. They transitioned to more compact and affordable products, focusing on sales and merging with their battery supplier. New Use Energy's mission is to displace fossil fuel generators and provide primary power sources for professional users. They target various industries, including disaster relief, large-scale solar construction, film production, and telecommunications. Their generators are quiet, emission-free, and have long battery life, making them suitable for communication needs and overcoming the limitations of traditional generators. Feliciano highlights the potential of electric generators to replace gas versions and expand into new markets. He advises entrepreneurs to listen to the market, identify their target audience, and be responsive to their needs by asking probing questions.