To Success

167 | Open to the Suffering of Entrepreneurship? | Lessons for Startup Founders in Durability with Mark Stouse from

✅ Startup Lessons: Embrace suffering as a path to personal growth in running a startup; startups come in two flavors – nearly dead or dead.

✅ Founders' Durability: Building a startup requires immense durability and self-awareness; not everyone is suited for the challenging journey.

✅ Ownership and Sacrifice: Owning the asset and navigating on-the-job training comes with the trade-off of potential suffering and challenges.

➡️ Book a Call with Chad

In this episode 167 of "Failing to Success", Mark Stouse, CEO of Proof Analytics, delves into vital lessons for startup founders. He highlights the transformative power of embracing suffering in running a startup, explaining that it molds better human beings. He emphasizes the importance of durability and suitability for the entrepreneurial journey, encouraging aspiring founders to evaluate whether startups align with their ultimate purpose. Mark discusses T-shaped leadership, where deep specialization meets broad business acumen, and shares insights on AI-native analytics, showcasing how Proof Analytics automates complex data science to enable real-time, scalable, and pragmatic decision-making in go-to-market strategies.

Website links:

Mark Stouse from

Chad Kaleky from Cosmic Design:


00:00:00 Highlights

00:00:25 Lessons for Starting Your First Business

00:05:22 The Alternative Path

00:07:36 I-Shaped vs. T-Shaped Leader

00:10:07 AI Analytics

00:13:46 Contact Mark

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