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Failed Startup Turned into a Successful Business - The Software Building Story from the CEO of Personify Om Suthar

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March 31, 2023

The CEO of Personify, Om Suthar, was recently interviewed by Chad Kaleky on his podcast Failing to Success. Personify is a company that helps product teams shape their insights into real, actionable data. Om Suthar shared that he was a lifelong designer and started the company after seeing how product teams were not communicating well with their customers, leading to failed new features. Personify is unique in that it is more user-centric and focused on product discovery, instead of just product delivery. Om Suthar also shared his experience with starting his first startup, Squirrel, which failed due to running out of funding during the pandemic, but led to the creation of Personify.

Personify addresses the issues of product teams not talking to their actual customers frequently enough, data being locked away in some Google Doc or presentation, and teams making do with makeshift solutions. The company helps product teams share updated statuses on project progress, what is being learned, and what outcomes were achieved. Instead of just measuring outputs, Personify helps teams measure outcomes and focus on creating capabilities that solve meaningful problems.

Om Suthar’s experience with Squirrel highlights how many entrepreneurs face the challenge of running out of funding, and how failure can lead to new opportunities. He was able to use his experience from his first startup to create Personify and help other entrepreneurs avoid the mistakes he made.

Want to grow your business like Personify? Learn their growth marketing hacks!

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About Chad Kaleky

Chad Kaleky will act as your host and guide on this journey. A seasoned entrepreneur with a passion for sharing the unvarnished truth behind success, he has walked the same path as many of our guests. Chad brings a unique perspective that bridges the gap between aspirations and reality.

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Personify

Chad Kaleky conducts an interview with Om Suthar on his podcast "Failing to Success" on Mar 31, 2023. The discussion revolves around Om Suthar's success after overcoming challenges at Personify. The information shared about Personify is derived entirely from this podcast episode.

Want to grow your business like Personify? Learn their growth marketing hacks!

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Om Suthar

Are you tired of failed product features and ineffective communication with customers? Look no further than Personify, the unique company helping product teams focus on product discovery and solve meaningful problems. In this episode of Failing to Success, Chad Kaleky interviews the CEO of Personify, Om Suthar, to learn about his experience starting the company and how it can help you avoid the mistakes he made with his first startup. Don’t miss out on the key insights and advice shared in this episode!

How did Om Suthar With Personify Grow Their Business?

The CEO of Personify, Om Suthar, was recently interviewed by Chad Kaleky on his podcast Failing to Success. Personify is a company that helps product teams shape their insights into real, actionable data. Om Suthar shared that he was a lifelong designer and started the company after seeing how product teams were not communicating well with their customers, leading to failed new features. Personify is unique in that it is more user-centric and focused on product discovery, instead of just product delivery. Om Suthar also shared his experience with starting his first startup, Squirrel, which failed due to running out of funding during the pandemic, but led to the creation of Personify.

Personify addresses the issues of product teams not talking to their actual customers frequently enough, data being locked away in some Google Doc or presentation, and teams making do with makeshift solutions. The company helps product teams share updated statuses on project progress, what is being learned, and what outcomes were achieved. Instead of just measuring outputs, Personify helps teams measure outcomes and focus on creating capabilities that solve meaningful problems.

Om Suthar’s experience with Squirrel highlights how many entrepreneurs face the challenge of running out of funding, and how failure can lead to new opportunities. He was able to use his experience from his first startup to create Personify and help other entrepreneurs avoid the mistakes he made.

Notable Questions We Asked Om Suthar

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