In this episode of Failing to Success, host Chad Kaleky with Cosmic Design interviews Brian Delman, the head of Business Development for Stratacache. The company turns paper displays into digital screens to create dynamic experiences. Delman discusses the challenges of leadership, his biggest failure in leadership, and how he was able to turn that failure into success. Delman explains that the biggest mistake he made as a leader was thinking he had to know everything and be the go-to person. This trap didn't allow others to be creative and bring new ideas to the table. As a result, Delman lost credibility, and his team started to unravel. After leaving that position, Delman learned that to build successful teams, he had to build them around people who could bring better ideas to the table than he could.
Delman has been with Stratacache for three years, and he has seen a lot of evolution in the technology. Augmented and virtual reality are driving the future of technology. They are creating real-life experiences that allow customers to interact with products, compare products, and find value suggestive products they might not have thought to purchase. This technology is helping brands bring their sales quality and gurus to the table on the spot where customers are making buying decisions, all through digital screens and technology.
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