In this episode of the "Failing to Success" podcast, host Chad Kaleky of Cosmic Design interviews John Hessler, founder of Fat Penguin Marketing. The conversation begins with a discussion of the origins of the company's unique name, which came about as a result of Hessler and his friends brewing beer and searching for a fun name. When Hessler transitioned to marketing, he simply replaced "brewery" with "marketing" and the name stuck. Kaleky notes that it is an unusual name for a marketing company but acknowledges that it is memorable.

The conversation then turns to Hessler's creative approach to marketing. He describes an experience where he used social media and Facebook ads to help a documentary increase its donor support, despite a marketing agency's initial skepticism. Hessler also discusses how his company is utilizing artificial intelligence (AI) to enhance their digital marketing services, particularly in graphic creation, wire framing for websites, and developing new concepts for search engine optimization campaigns. Hessler mentions that he is currently training his staff to use AI and teaching them how to use prompts to rewrite client copy.

Overall, this podcast episode provides valuable insights into Fat Penguin Marketing's unique approach to marketing and their use of AI in digital marketing. The discussion also highlights the importance of creativity and innovation in the industry, and the potential benefits of taking risks and trying new approaches.‍

Timestamps:

00:00:00 Intro

00:00:12 The Story Behind the Name

00:03:18 AI Implementation

00:06:29 Defining Moment

00:11:23 Contact John