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In this episode of "Failing to Success," host Chad Kaleky interviews David Young, founder of Goal Aligned Media, an outsourced demand generation company. The company focuses on performance marketing, offering fees based on performance instead of charging a percentage of media expenditure as fees. Young explains that while he can't guarantee sales due to the unpredictable nature of the economy and other factors, he can guarantee improvements in media performance.
Young shares some stories of struggles he has faced, including a situation where he estimated that spending more on non-branded paid search would be successful, but ended up bidding up the price without getting the expected return. He learned from this mistake and implemented tighter controls on the price per click, which ultimately led to success. Young sees the greatest opportunities in the "nitty-gritty" of marketing analysis, where others might overlook potential for improvement.
The episode highlights the importance of not only having good ideas but also executing them well. Young emphasizes the value of granular analysis in finding and capitalizing on opportunities for improvement. Overall, the episode provides insights into the world of performance marketing and offers advice for marketers looking to optimize their media performance.
Timestamps:
00:00:00 Intro
00:01:56 The Struggle
00:07:08 Getting the First Clients
00:07:58 Contact David
Chad Kaleky will act as your host and guide on this journey. A seasoned entrepreneur with a passion for sharing the unvarnished truth behind success, he has walked the same path as many of our guests. Chad brings a unique perspective that bridges the gap between aspirations and reality.
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Blog / Lorem ipsum dolor sit amet
In this episode of "Failing to Success," host Chad Kaleky interviews David Young, founder of Goal Aligned Media, an outsourced demand generation company. The company focuses on performance marketing, offering fees based on performance instead of charging a percentage of media expenditure as fees. Young explains that while he can't guarantee sales due to the unpredictable nature of the economy and other factors, he can guarantee improvements in media performance.
Young shares some stories of struggles he has faced, including a situation where he estimated that spending more on non-branded paid search would be successful, but ended up bidding up the price without getting the expected return. He learned from this mistake and implemented tighter controls on the price per click, which ultimately led to success. Young sees the greatest opportunities in the "nitty-gritty" of marketing analysis, where others might overlook potential for improvement.
The episode highlights the importance of not only having good ideas but also executing them well. Young emphasizes the value of granular analysis in finding and capitalizing on opportunities for improvement. Overall, the episode provides insights into the world of performance marketing and offers advice for marketers looking to optimize their media performance.
Timestamps:
00:00:00 Intro
00:01:56 The Struggle
00:07:08 Getting the First Clients
00:07:58 Contact David
Chad Kaleky will act as your host and guide on this journey. A seasoned entrepreneur with a passion for sharing the unvarnished truth behind success, he has walked the same path as many of our guests. Chad brings a unique perspective that bridges the gap between aspirations and reality.
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
In this episode of "Failing to Success," host Chad Kaleky interviews David Young, founder of Goal Aligned Media, an outsourced demand generation company. The company focuses on performance marketing, offering fees based on performance instead of charging a percentage of media expenditure as fees. Young explains that while he can't guarantee sales due to the unpredictable nature of the economy and other factors, he can guarantee improvements in media performance.
Young shares some stories of struggles he has faced, including a situation where he estimated that spending more on non-branded paid search would be successful, but ended up bidding up the price without getting the expected return. He learned from this mistake and implemented tighter controls on the price per click, which ultimately led to success. Young sees the greatest opportunities in the "nitty-gritty" of marketing analysis, where others might overlook potential for improvement.
The episode highlights the importance of not only having good ideas but also executing them well. Young emphasizes the value of granular analysis in finding and capitalizing on opportunities for improvement. Overall, the episode provides insights into the world of performance marketing and offers advice for marketers looking to optimize their media performance.
Timestamps:
00:00:00 Intro
00:01:56 The Struggle
00:07:08 Getting the First Clients
00:07:58 Contact David