In this episode of "Failing to Success," Chad Kaleky with Cosmic Design hosts Samantha Stone from Marketing Advisory Network. The company's main objective is to help organizations with complex products and services realize their full potential by getting to know their buyers and breaking free from assumptions. They achieve this by holding workshops and primary research, which helps them capture information and insights across the business. They prioritize and pick the few things that would have the biggest impact and measure progress against them.
The company also helps organizations build their marketing and go-to-market strategies in a way that aligns the whole organization around its goals. They ensure that marketing teams utilize their full potential and make the best use of their funds. Samantha Stone believes that the foundational things remain true and are skills that we all need, such as conducting qualitative research and understanding the business deeply. The how of the day-to-day work in marketing has changed over the last few years, including the channels we use, the way we build content and design, and the way we create images.
The Marketing Advisory Network's goal is to ensure that its customers go to market with the best content possible. They provide content creation services in terms of copy, messaging, and positioning work. They also help clients find design resources if they do not have their own. During the episode, Samantha Stone shares a story about a complex product from her past experience. She worked for a technology company that had a software product that allowed clients to scale their data management and analysis. They aimed to work with big enterprises with many terabytes and petabytes of data.
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Website links:
Samantha Stone from the Marketing Advisory Network : https://www.unleashpossible.com/
Chad Kaleky from Cosmic Design: https://www.cosmicdesign.io/
