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92% of Net New Business from Inbound Lead Generation from Website The Key to Altitude's Marketing

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March 26, 2023

Welcome to “Failing to Success”, in this episode of "Failing Success", Chad Kaleky from Cosmic Design interviews Louis Holzman, the director of business development for Altitude Marketing. Holzman shares his experience of how they transformed Altitude Marketing from a company dependent on referrals to a company that receives 90-92% of net new business from inbound lead generation through their website. When Holzman joined the company, he asked what would happen if they stopped receiving leads through their website, and that led to the realization that they needed to focus on generating leads through their website by building organic sustainability of inbound lead generation. Altitude Marketing's success is a testament to compounded efforts over seven to eight years of hard work and working smarter.

Holzman explains that the company needed to understand how to differentiate themselves in a crowded marketplace of marketing agencies. They knew they had to be leaders and build authoritative content that would generate an authoritative profile to attract a broader audience, which would then lead to niche people who were more likely to do business with them. Today, they are utilizing different types of technologies such as AI and chatbots to keep up with the changes in technology and continue to be on the forefront of utilizing these technologies to generate leads.

Want to grow your business like Altitude? Learn their growth marketing hacks!

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About Chad Kaleky

Chad Kaleky will act as your host and guide on this journey. A seasoned entrepreneur with a passion for sharing the unvarnished truth behind success, he has walked the same path as many of our guests. Chad brings a unique perspective that bridges the gap between aspirations and reality.

Want to grow your business like Altitude? Learn their growth marketing hacks!

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Altitude

Chad Kaleky conducts an interview with Louis Holzman on his podcast "Failing to Success" on Mar 26, 2023. The discussion revolves around Louis Holzman's success after overcoming challenges at Altitude. The information shared about Altitude is derived entirely from this podcast episode.

Want to grow your business like Altitude? Learn their growth marketing hacks!

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Louis Holzman

Holzman explains that the company needed to understand how to differentiate themselves in a crowded marketplace of marketing agencies. They knew they had to be leaders and build authoritative content that would generate an authoritative profile to attract a broader audience, which would then lead to niche people who were more likely to do business with them. Today, they are utilizing different types of technologies such as AI and chatbots to keep up with the changes in technology and continue to be on the forefront of utilizing these technologies to generate leads.

How did Louis Holzman With Altitude Grow Their Business?

Welcome to “Failing to Success”, in this episode of "Failing Success", Chad Kaleky from Cosmic Design interviews Louis Holzman, the director of business development for Altitude Marketing. Holzman shares his experience of how they transformed Altitude Marketing from a company dependent on referrals to a company that receives 90-92% of net new business from inbound lead generation through their website. When Holzman joined the company, he asked what would happen if they stopped receiving leads through their website, and that led to the realization that they needed to focus on generating leads through their website by building organic sustainability of inbound lead generation. Altitude Marketing's success is a testament to compounded efforts over seven to eight years of hard work and working smarter.

Holzman explains that the company needed to understand how to differentiate themselves in a crowded marketplace of marketing agencies. They knew they had to be leaders and build authoritative content that would generate an authoritative profile to attract a broader audience, which would then lead to niche people who were more likely to do business with them. Today, they are utilizing different types of technologies such as AI and chatbots to keep up with the changes in technology and continue to be on the forefront of utilizing these technologies to generate leads.

Notable Questions We Asked Louis Holzman

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