In this episode of Failing to Success, host Chad Kaleky interviews Jon Leland, the founder of Com Bridges, a company that helps people unlock their video mojo. Jon, a 50-year media pioneer, discusses the importance of taking creative risks that won't bankrupt you, as well as the power of personal connection through video. He emphasizes the ability of smartphones to allow individuals to produce their own movies and make their own news, using examples like the exposure of police violence and the train wreck in Pennsylvania.
Jon explains that he puts a lot of energy into TikTok, which he sees as an opportunity to grow an audience, build community, and make connections with people. He notes that his TikTok following has grown from around 1,000 to over 7,000 in 2023, and he has been focusing on growing his YouTube channel as well. Jon believes that TikTok is an excellent networking tool, as it allows you to build relationships and authentic communities. He advises people to avoid trying to game the algorithm and instead focus on creating content that appeals to human behavior, as authenticity and humanity are increasingly essential on social media.
Overall, this episode of Failing to Success provides valuable insights into the world of video production, including the power of personal connection, the importance of taking creative risks, and the potential of TikTok as a networking tool. Jon Leland's emphasis on authenticity and humanity in content creation is particularly relevant in today's world, where people's sensitivity to inauthenticity and manipulation is higher than ever.
Timestamps:
00:00:00 Intro
00:00:24 The Seminal Struggle
00:02:13 The Radio Show
00:04:34 Making our Own News
00:05:02 Current Media Efforts
00:06:14 TikTok Strategy
00:08:33 Pivotal Moment
00:12:39 Contact or Follow Jon
