Jennifer George, founder of JGMMC, a digital marketing strategy and conversion optimization company, talks with Chad Kaleky, host of Failing to Success podcast, about her journey in the marketing industry and how she applies her experience to help businesses with digital marketing. George started working in marketing 25 years ago at organizations like Kaiser and Intuit, where she worked on Quicken QuickBooks and TurboTax experiences. She then worked with similar-sized brands, small and medium businesses, and nonprofits for over 20 years, applying her experience in digital marketing tools to disruptors and unique experiences. She started her own company, JGMMC, five years ago to explore the digital sandbox and the opportunities it offers.
George explains that exploring the user journey is crucial to digital marketing. She starts by understanding the customer's goals, available resources, and what their experience should look like to achieve those goals. She puts herself in the customer's shoes and creates a journey that aligns with their needs, whether it's a sale for an organization or a change in thought process for a nonprofit. Her process is based on user research and empathy for the customer. She encourages small businesses and founders to focus on designing for the user and not rush to create the next product without understanding the target customer, their needs, and how the product can solve their problem.
George and Kaleky discuss the importance of knowing the target customer, understanding their needs, and creating a product that can solve their problems. They stress the significance of empathy for the customer, which can help businesses create unique experiences and disruptors that stand out in the market. By focusing on the user journey and designing for the user, businesses can create a strong connection and alignment with their customers, leading to successful digital marketing.
Timestamps:
00:00:00 Intro
00:01:50 Exploring the User Journey
00:04:55 Struggles on the Path to Success
00:06:49 Pivotal Moment
00:08:37 The New Client Filter
00:09:24 Contact Jennifer
