The podcast episode features Eric Harper, the founder of GG Talent Group, a company that helps conscience creators forge partnerships and brand deals to add value to their overall product. The conversation centered on the gaming industry, how GG Talent Group has fared, and the relationship between the company and content creators. Harper revealed that the pandemic was a good time for gaming because people stayed at home and played more games, which led to exponential growth on social media platforms like Twitch and YouTube. However, it was also a tough time because there were no conventions, and there were no face-to-face meetings. This made it challenging to forge in-person deals. Despite the difficulties, GG Talent Group experienced growth on the client side, with the number of clients increasing from four to 80 in a year.
Harper revealed that GG Talent Group's focus is on KPIs and results, and not big brand ideas. Unlike larger eSports orgs, the company is more interested in moving products than just projecting a particular image. The relationship between the company and content creators is close but professional.
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Eric Harper from GG Talent Group: https://ggtalentgroup.com/
Chad Kaleky from Cosmic Design: https://www.cosmicdesign.io/
00:00:21 Overcoming Obstacles
00:05:35 The Relationship with the Content Creator
00:14:20 Contact Eric