Ellza Malok from Blue Monarch Group joins Chad Kaleky in the latest episode of Failing to Success. The company specializes in changing hearts and minds, and Ellza reveals how their work is based on psychology-based marketing. The approach involves analyzing how people make decisions and how they confirm their biases. Blue Monarch Group’s proprietary approach, called the Butterfly Effect, helps guide clients through the emotional change process by analyzing social contracts within their target audience and personality types. Ellza shares a story about a project where they helped a boutique restaurant chain rebrand and redesign its restaurants. Blue Monarch Group’s approach to marketing helped to increase repeat business, and they ended up attracting younger patrons as well.

Blue Monarch Group helps clients change hearts and minds through psychology-based marketing. The Butterfly Effect, their proprietary approach, guides clients through the emotional change process by analyzing social contracts and personality types. Ellza shares a story about a project where they helped a boutique restaurant chain rebrand and redesign its restaurants from a psychology perspective. Blue Monarch Group was able to help the restaurant increase repeat business and attract a younger audience.

The Butterfly Effect is a strength-based theory that involves pulling one emotion and seeing the ripple effect in other layers. Blue Monarch Group’s approach also takes color theory several steps further by understanding what color is aligned to what types of personalities and blending them in a space. Even the words on the menu and specific messages on napkins were carefully chosen to play a role in changing hearts and minds. The nuances in marketing are important, and Blue Monarch Group ensures that every aspect is dialed well and plays to its strengths.

Timestamps:

00:00:00 Intro

00:00:21 Psychology Based Marketing

00:04:54 Pivotal Moment

00:06:29 Advice for New Entrepreneurs

00:08:44 Contact Ellza