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Ed Forteau, owner of Email Open Rate Optimization, was interviewed on the podcast “Failing to Success”. With over 30 years of experience in marketing consulting, Forteau talked about his journey with email optimization and a pivotal moment that made him shift his perspective on how to acquire clients. During the pandemic, his business was struggling to make sales, taking eight months before securing the first one. Instead of trying to push sales, he built relationships by networking with people and applying a process that focuses on making friends and solving their problems. This strategy led to business coming their way and opened the floodgate for new opportunities.
Forteau shared his process for making friends, which involves looking for dumpster fires, or problems that require the attention of a business owner. He doesn’t push sales, but instead, he is focused on helping them solve their problems. By doing this, he establishes a relationship with them and gains their trust. He then asks them about their business, which leads to talking shop and eventually talking business. This process has worked effectively for him and is now being taught to his clients.
Networking and building relationships is crucial in business, especially during tough times. This podcast episode is a good reminder that focusing on sales might not always be the best strategy, and establishing relationships with people can lead to better and more sustainable opportunities.
Timestamps:
00:00:00 Intro
00:00:20 Pivotal Moment
00:02:54 Making Friends with Business Owners
00:04:53 Engaging with Each Other's Content
00:11:57 LinkedIn 100% Open Rate
00:13:32 Contact Ed
Chad Kaleky will act as your host and guide on this journey. A seasoned entrepreneur with a passion for sharing the unvarnished truth behind success, he has walked the same path as many of our guests. Chad brings a unique perspective that bridges the gap between aspirations and reality.
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Blog / Lorem ipsum dolor sit amet
Ed Forteau, owner of Email Open Rate Optimization, was interviewed on the podcast “Failing to Success”. With over 30 years of experience in marketing consulting, Forteau talked about his journey with email optimization and a pivotal moment that made him shift his perspective on how to acquire clients. During the pandemic, his business was struggling to make sales, taking eight months before securing the first one. Instead of trying to push sales, he built relationships by networking with people and applying a process that focuses on making friends and solving their problems. This strategy led to business coming their way and opened the floodgate for new opportunities.
Forteau shared his process for making friends, which involves looking for dumpster fires, or problems that require the attention of a business owner. He doesn’t push sales, but instead, he is focused on helping them solve their problems. By doing this, he establishes a relationship with them and gains their trust. He then asks them about their business, which leads to talking shop and eventually talking business. This process has worked effectively for him and is now being taught to his clients.
Networking and building relationships is crucial in business, especially during tough times. This podcast episode is a good reminder that focusing on sales might not always be the best strategy, and establishing relationships with people can lead to better and more sustainable opportunities.
Timestamps:
00:00:00 Intro
00:00:20 Pivotal Moment
00:02:54 Making Friends with Business Owners
00:04:53 Engaging with Each Other's Content
00:11:57 LinkedIn 100% Open Rate
00:13:32 Contact Ed
Chad Kaleky will act as your host and guide on this journey. A seasoned entrepreneur with a passion for sharing the unvarnished truth behind success, he has walked the same path as many of our guests. Chad brings a unique perspective that bridges the gap between aspirations and reality.
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Ed Forteau, owner of Email Open Rate Optimization, was interviewed on the podcast “Failing to Success”. With over 30 years of experience in marketing consulting, Forteau talked about his journey with email optimization and a pivotal moment that made him shift his perspective on how to acquire clients. During the pandemic, his business was struggling to make sales, taking eight months before securing the first one. Instead of trying to push sales, he built relationships by networking with people and applying a process that focuses on making friends and solving their problems. This strategy led to business coming their way and opened the floodgate for new opportunities.
Forteau shared his process for making friends, which involves looking for dumpster fires, or problems that require the attention of a business owner. He doesn’t push sales, but instead, he is focused on helping them solve their problems. By doing this, he establishes a relationship with them and gains their trust. He then asks them about their business, which leads to talking shop and eventually talking business. This process has worked effectively for him and is now being taught to his clients.
Networking and building relationships is crucial in business, especially during tough times. This podcast episode is a good reminder that focusing on sales might not always be the best strategy, and establishing relationships with people can lead to better and more sustainable opportunities.
Timestamps:
00:00:00 Intro
00:00:20 Pivotal Moment
00:02:54 Making Friends with Business Owners
00:04:53 Engaging with Each Other's Content
00:11:57 LinkedIn 100% Open Rate
00:13:32 Contact Ed