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2 Days to Close a Sale! Marketing for Publicly Traded Companies with Industry Expert Derek McCarthy from INS Digital Intelligence

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May 28, 2023

In this episode of Failing to Success, Chad Kaleky from Cosmic Design and Development hosts Derek McCarthy from INS Digital Intelligence. Derek's company focuses on marketing and publicizing for publicly traded companies, and Chad asks how Derek balances this with regulations. Derek explains that, as he is not licensed as an analyst or financial advisor, he cannot give advice or make definitive statements. Instead, he creates connections between the company and the audience, often investors, by getting people to start theorizing if they want to invest in the company. He uses questions, such as how undervalued a company is, to draw an audience in and direct them to publicly available financial information or the client website.

Derek shares that the investor audience is a fickle one that constantly changes their minds, and they need to change ads every two to three days to evolve their messaging and narrative. They change the ads frequently to offset the algorithms, which don't like that they do that, and they need to get the client's state of approval constantly. Derek's sales cycle usually takes a couple of days, and he often does an incredible amount of research on a company before reaching out to them. His focus is on identifying the client's problem and offering a solution before starting any conversation.

In summary, Derek McCarthy's company focuses on marketing and publicizing for publicly traded companies. They create connections between the company and the audience, often investors, by using questions to draw an audience in and directing them to publicly available financial information or the client website. Derek's sales cycle usually takes a couple of days, and he often does an incredible amount of research on a company before reaching out to them. He focuses on identifying the client's problem and offering a solution before starting any conversation.


Timestamps:

00:00:00 Intro

00:00:20 The Challenges of Marketing Public Companies

00:03:08 Getting Big Ticket Clients

00:04:54 Overcoming Obstacles

00:09:03 Contact Derek

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About Chad Kaleky

Chad Kaleky will act as your host and guide on this journey. A seasoned entrepreneur with a passion for sharing the unvarnished truth behind success, he has walked the same path as many of our guests. Chad brings a unique perspective that bridges the gap between aspirations and reality.

Want to grow your business like INS Digital Intelligence? Learn their growth marketing hacks!

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INS Digital Intelligence

Chad Kaleky conducts an interview with Derek Mccarthy on his podcast "Failing to Success" on May 28, 2023. The discussion revolves around Derek Mccarthy's success after overcoming challenges at INS Digital Intelligence. The information shared about INS Digital Intelligence is derived entirely from this podcast episode.

Want to grow your business like INS Digital Intelligence? Learn their growth marketing hacks!

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Derek Mccarthy

In this episode of Failing to Success, Chad Kaleky from Cosmic Design and Development hosts Derek McCarthy from INS Digital Intelligence. Derek's company focuses on marketing and publicizing for publicly traded companies, and Chad asks how Derek balances this with regulations. Derek explains that, as he is not licensed as an analyst or financial advisor, he cannot give advice or make definitive statements. Instead, he creates connections between the company and the audience, often investors, by getting people to start theorizing if they want to invest in the company. He uses questions, such as how undervalued a company is, to draw an audience in and direct them to publicly available financial information or the client website.

How did Derek Mccarthy With INS Digital Intelligence Grow Their Business?

In this episode of Failing to Success, Chad Kaleky from Cosmic Design and Development hosts Derek McCarthy from INS Digital Intelligence. Derek's company focuses on marketing and publicizing for publicly traded companies, and Chad asks how Derek balances this with regulations. Derek explains that, as he is not licensed as an analyst or financial advisor, he cannot give advice or make definitive statements. Instead, he creates connections between the company and the audience, often investors, by getting people to start theorizing if they want to invest in the company. He uses questions, such as how undervalued a company is, to draw an audience in and direct them to publicly available financial information or the client website.

Derek shares that the investor audience is a fickle one that constantly changes their minds, and they need to change ads every two to three days to evolve their messaging and narrative. They change the ads frequently to offset the algorithms, which don't like that they do that, and they need to get the client's state of approval constantly. Derek's sales cycle usually takes a couple of days, and he often does an incredible amount of research on a company before reaching out to them. His focus is on identifying the client's problem and offering a solution before starting any conversation.

In summary, Derek McCarthy's company focuses on marketing and publicizing for publicly traded companies. They create connections between the company and the audience, often investors, by using questions to draw an audience in and directing them to publicly available financial information or the client website. Derek's sales cycle usually takes a couple of days, and he often does an incredible amount of research on a company before reaching out to them. He focuses on identifying the client's problem and offering a solution before starting any conversation.


Timestamps:

00:00:00 Intro

00:00:20 The Challenges of Marketing Public Companies

00:03:08 Getting Big Ticket Clients

00:04:54 Overcoming Obstacles

00:09:03 Contact Derek

Notable Questions We Asked Derek Mccarthy

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