In this episode of Failing to Success, Chad Kaleky from Cosmic Design and Development hosts Derek McCarthy from INS Digital Intelligence. Derek's company focuses on marketing and publicizing for publicly traded companies, and Chad asks how Derek balances this with regulations. Derek explains that, as he is not licensed as an analyst or financial advisor, he cannot give advice or make definitive statements. Instead, he creates connections between the company and the audience, often investors, by getting people to start theorizing if they want to invest in the company. He uses questions, such as how undervalued a company is, to draw an audience in and direct them to publicly available financial information or the client website.
Derek shares that the investor audience is a fickle one that constantly changes their minds, and they need to change ads every two to three days to evolve their messaging and narrative. They change the ads frequently to offset the algorithms, which don't like that they do that, and they need to get the client's state of approval constantly. Derek's sales cycle usually takes a couple of days, and he often does an incredible amount of research on a company before reaching out to them. His focus is on identifying the client's problem and offering a solution before starting any conversation.
In summary, Derek McCarthy's company focuses on marketing and publicizing for publicly traded companies. They create connections between the company and the audience, often investors, by using questions to draw an audience in and directing them to publicly available financial information or the client website. Derek's sales cycle usually takes a couple of days, and he often does an incredible amount of research on a company before reaching out to them. He focuses on identifying the client's problem and offering a solution before starting any conversation.
Timestamps:
00:00:00 Intro
00:00:20 The Challenges of Marketing Public Companies
00:03:08 Getting Big Ticket Clients
00:04:54 Overcoming Obstacles
00:09:03 Contact Derek
