Welcome to “Failing to Success” with guest Cedric Williams, founder of Evolving Digital Media interviewed by our host Chad Kaleky. Cedric shares his story of how he started his digital marketing agency after graduating from university with an internship in social media marketing. He noticed a lack of knowledge in social media marketing among his peers, colleagues, and even the university professors, which sparked his interest in starting his own business. Initially, Cedric struggled to get his business started, working with his first client for only $50 a month. However, he used his network and eventually grew his client base to over 250 businesses in nine different states, including small and large companies, nonprofits, politicians, and restaurants.

Cedric emphasizes the importance of building strong relationships with clients and always doing the right thing, which he believes should result in every client getting you three more clients. He shares how his first client helped him to get 50 more clients, which then grew exponentially. Cedric also discusses how he has built his team and even hired his mom, who he taught how to edit videos and update websites.

In conclusion, the episode provides an inspiring story of how Cedric Williams built his digital marketing agency from scratch and grew it into a successful business. It highlights the importance of having a strong network, building relationships with clients, and always doing the right thing. Cedric's story serves as an excellent example for aspiring entrepreneurs looking to start their businesses.