Welcome to “Failing to Success”, in this episode Chad Kaleky interviews Brian Snider, the CEO of GRI Marketing, a growth marketing agency that has been around for 37 years. Brian shares his incredible story of how he started out as a print broker and then became an agency after a client asked him to handle their advertising. Brian soon realized that he was in the direct marketing business and started working with over a hundred magazines, including Fortune, Time, Sports Illustrated, and Forbes. Brian's agency became very successful and got referred throughout the industry.
However, things started going south about ten years ago when publishers began to stop mailing and started doing everything online. Brian had to pivot quickly, and he started working with insurance companies, manufacturing companies, higher ed, fundraising, and professional services. One of Brian's most significant successes was with a Fortune 500 company that had a 46% growth year over year in their cross-sell program. Brian's agency has also had response rates as high as 30% increases in other packages for other companies.
Brian's experience with direct marketing and his ability to pivot quickly to other industries make GRI Marketing a valuable partner for companies that are looking for creative and successful marketing campaigns. This story is inspiring and shows how GRI Marketing has been able to adapt to changing times and industries to continue to succeed.
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