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$1 Billion Dollar Loss in Competing with Yelp to Founding Local SEO Guide - AI vs SEO vs Writers - The SEO Guy Andrew Shotland

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April 5, 2023

Welcome to “Failing to Success”, in this episode Andrew Shotland, founder of Local SEO Guide is interviewed by our host Chad Kaleky with Cosmic Design. Shotland revealed how he got started in the field of SEO (search engine optimization) after losing about a billion dollars. He was working at Insider Pages, an early version of Yelp, and found a guy who taught him some tricks of SEO. The company's traffic grew to millions of people almost overnight, enabling them to raise money from big VCs. However, the head of marketing decided to redesign the website, causing them to lose almost all their traffic overnight. They ended up selling the company to City Search, and Shotland lost his job.

Shotland's story highlights that businesses must solve a customer pain point to be successful. He advises smaller clients and new employees to remember that Local SEO Guide is about helping clients save their jobs or create jobs, not just making businesses money. Shotland acknowledges that there were many hiccups during his 17-year journey, and there was a moment when he had to reevaluate his strategies.

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About Chad Kaleky

Chad Kaleky will act as your host and guide on this journey. A seasoned entrepreneur with a passion for sharing the unvarnished truth behind success, he has walked the same path as many of our guests. Chad brings a unique perspective that bridges the gap between aspirations and reality.

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The SEO Guy

Chad Kaleky conducts an interview with Andrew Shotland on his podcast "Failing to Success" on Apr 05, 2023. The discussion revolves around Andrew Shotland's success after overcoming challenges at The SEO Guy. The information shared about The SEO Guy is derived entirely from this podcast episode.

Want to grow your business like The SEO Guy? Learn their growth marketing hacks!

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Andrew Shotland

Welcome to “Failing to Success”, in this episode Andrew Shotland, founder of Local SEO Guide is interviewed by our host Chad Kaleky with Cosmic Design. Shotland revealed how he got started in the field of SEO (search engine optimization) after losing about a billion dollars. He was working at Insider Pages, an early version of Yelp, and found a guy who taught him some tricks of SEO. The company's traffic grew to millions of people almost overnight, enabling them to raise money from big VCs. However, the head of marketing decided to redesign the website, causing them to lose almost all their traffic overnight. They ended up selling the company to City Search, and Shotland lost his job.

How did Andrew Shotland With The SEO Guy Grow Their Business?

Welcome to “Failing to Success”, in this episode Andrew Shotland, founder of Local SEO Guide is interviewed by our host Chad Kaleky with Cosmic Design. Shotland revealed how he got started in the field of SEO (search engine optimization) after losing about a billion dollars. He was working at Insider Pages, an early version of Yelp, and found a guy who taught him some tricks of SEO. The company's traffic grew to millions of people almost overnight, enabling them to raise money from big VCs. However, the head of marketing decided to redesign the website, causing them to lose almost all their traffic overnight. They ended up selling the company to City Search, and Shotland lost his job.

Shotland's story highlights that businesses must solve a customer pain point to be successful. He advises smaller clients and new employees to remember that Local SEO Guide is about helping clients save their jobs or create jobs, not just making businesses money. Shotland acknowledges that there were many hiccups during his 17-year journey, and there was a moment when he had to reevaluate his strategies.

Notable Questions We Asked Andrew Shotland

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