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How to Win Government Contracts - The Art of Creating a Business to Government B2G Relationship with Suzan Chin-Taylor from Creative Raven

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May 31, 2023

✅ B2G marketing involves staying top of mind, selling on features, and finding a champion within the government entity to win contracts.

✅ Suzan Chin-Taylor specializes in demystifying digital marketing for the wastewater management and treatment sector.

✅ She transitioned from a specialty niche market to the wastewater industry and became a specialist in the field.

✅ Selling a business to subcontractors involves open communication, trust, and ensuring a smooth transition for clients.

✅ Longevity and trust in client relationships are crucial for success in the water management sector.

✅ B2G marketing requires education-based selling, specsmanship selling, and staying top of mind with relevant content.

✅ In a virtual selling environment, due diligence and research are crucial, and businesses need to be prepared to sell and present well virtually.

✅ Creating trust in B2G marketing involves publishing relevant content that addresses the target audience's pain points and delivering it in various formats.

✅ Content should focus on the audience and their needs, rather than self-promotion, to build trust and engagement.

✅ Various content formats, such as videos, long-form articles, summaries, and targeted email messaging, can attract and engage a wider audience.

In this episode, Suzan Chin-Taylor from Creative Raven shares insights about B2G marketing in the wastewater management and treatment sector. B2G marketing involves staying top of mind, selling on features, and finding a champion within the government entity to win contracts. Suzan highlights the importance of specsmanship selling, which requires long-term relationship building, trust creation, and educating the market through relevant content. She emphasizes the need for a strong online presence, producing various forms of content, and engaging with potential customers throughout the buyer's journey. In a virtual selling environment, due diligence and research are crucial, and businesses must adapt to the changing dynamics of the buying process.

Timestamps:

00:00:00 Highlights

00:00:25 Intro

00:02:40 Selling the Business

00:05:44 The Art of Selling to the Government

00:07:47 Specmanship Selling

00:12:14 Creating Trust

00:17:46 Contact Suzan

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About Chad Kaleky

Chad Kaleky will act as your host and guide on this journey. A seasoned entrepreneur with a passion for sharing the unvarnished truth behind success, he has walked the same path as many of our guests. Chad brings a unique perspective that bridges the gap between aspirations and reality.

Want to grow your business like Creative Raven? Learn their growth marketing hacks!

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Creative Raven

Chad Kaleky conducts an interview with Suzan Taylor on his podcast "Failing to Success" on May 31, 2023. The discussion revolves around Suzan Taylor's success after overcoming challenges at Creative Raven. The information shared about Creative Raven is derived entirely from this podcast episode.

Want to grow your business like Creative Raven? Learn their growth marketing hacks!

You're in! Look out for the next episode in your inbox.
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Suzan Taylor

In this episode, Suzan Chin-Taylor from Creative Raven shares insights about B2G marketing in the wastewater management and treatment sector. B2G marketing involves staying top of mind, selling on features, and finding a champion within the government entity to win contracts. Suzan highlights the importance of specsmanship selling, which requires long-term relationship building, trust creation, and educating the market through relevant content. She emphasizes the need for a strong online presence, producing various forms of content, and engaging with potential customers throughout the buyer's journey. In a virtual selling environment, due diligence and research are crucial, and businesses must adapt to the changing dynamics of the buying process.

How did Suzan Taylor With Creative Raven Grow Their Business?

✅ B2G marketing involves staying top of mind, selling on features, and finding a champion within the government entity to win contracts.

✅ Suzan Chin-Taylor specializes in demystifying digital marketing for the wastewater management and treatment sector.

✅ She transitioned from a specialty niche market to the wastewater industry and became a specialist in the field.

✅ Selling a business to subcontractors involves open communication, trust, and ensuring a smooth transition for clients.

✅ Longevity and trust in client relationships are crucial for success in the water management sector.

✅ B2G marketing requires education-based selling, specsmanship selling, and staying top of mind with relevant content.

✅ In a virtual selling environment, due diligence and research are crucial, and businesses need to be prepared to sell and present well virtually.

✅ Creating trust in B2G marketing involves publishing relevant content that addresses the target audience's pain points and delivering it in various formats.

✅ Content should focus on the audience and their needs, rather than self-promotion, to build trust and engagement.

✅ Various content formats, such as videos, long-form articles, summaries, and targeted email messaging, can attract and engage a wider audience.

In this episode, Suzan Chin-Taylor from Creative Raven shares insights about B2G marketing in the wastewater management and treatment sector. B2G marketing involves staying top of mind, selling on features, and finding a champion within the government entity to win contracts. Suzan highlights the importance of specsmanship selling, which requires long-term relationship building, trust creation, and educating the market through relevant content. She emphasizes the need for a strong online presence, producing various forms of content, and engaging with potential customers throughout the buyer's journey. In a virtual selling environment, due diligence and research are crucial, and businesses must adapt to the changing dynamics of the buying process.

Timestamps:

00:00:00 Highlights

00:00:25 Intro

00:02:40 Selling the Business

00:05:44 The Art of Selling to the Government

00:07:47 Specmanship Selling

00:12:14 Creating Trust

00:17:46 Contact Suzan

Notable Questions We Asked Suzan Taylor

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