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Juncos Hollinger Racing is a dynamic team competing in the NTT IndyCar Series. Known for punching above their weight, they are committed to innovation and excellence both on and off the track. The team focuses on building strategic partnerships and leveraging their diverse talent to drive success in the highly competitive world of motorsports.
Lee Zohlman is the Chief Commercial Officer of Juncos Hollinger Racing, where he leads the team’s sponsorship and business development efforts. With a background in sports marketing and sponsorship across various industries, Lee brings a wealth of experience and passion for building impactful partnerships that elevate both the team and their partners.
Successful sponsorships go beyond logos on cars; they involve creating strategic partnerships that align with the team’s strengths, such as driver diversity and social reach.
Diversity in the driver lineup allows the team to connect with a broader audience and create engaging campaigns, enhancing their value to sponsors.
A lifelong passion for cars and racing, fostered by my father, combined with a desire to apply my sports marketing expertise to motorsports.
I invested in executive coaching, leaned on my support network, and took calculated risks to rebuild my career and achieve my goals.
Set clear short-term and long-term goals, and find an executive coach who aligns with your personal and professional growth needs.
Successful sponsorships go beyond logos on cars; they involve creating strategic partnerships that align with the team’s strengths, such as driver diversity and social reach.
Diversity in the driver lineup allows the team to connect with a broader audience and create engaging campaigns, enhancing their value to sponsors.
A lifelong passion for cars and racing, fostered by my father, combined with a desire to apply my sports marketing expertise to motorsports.
I invested in executive coaching, leaned on my support network, and took calculated risks to rebuild my career and achieve my goals.
Set clear short-term and long-term goals, and find an executive coach who aligns with your personal and professional growth needs.
✅ Racing sponsorship is about more than just a logo; it’s about creating impactful partnerships that drive business value.
✅ Successful racing teams rely on diversity, creativity, and strategic business development to stand out and grow.
✅ Personal and professional setbacks are part of the journey; resilience and taking risks can turn failures into success.
Episode Summary
In this episode, Lee Zohlman, CCO of Juncos Hollinger Racing, shares insights on the intricacies of securing sponsorships in the competitive world of motorsports. He explains that successful sponsorships go beyond placing a sticker on a car—they’re about forming strategic partnerships that leverage the team’s strengths, such as their diverse driver lineup and strong social media presence. Lee also discusses the importance of business development, especially in integrating B2B partnerships with their broader sponsorship goals.
Lee’s journey into racing stemmed from a lifelong love for cars, nurtured by his father. He shares how he transitioned from various sports sponsorship roles to leading commercial efforts in motorsports. Additionally, Lee opens up about his personal struggles during the summer of 2022 and how, despite hitting rock bottom, he turned his life around through resilience, goal-setting, and coaching. His story is a testament to the power of perseverance and believing in yourself, no matter the obstacles.
Chapters
00:00 Intro
00:41 Media Reach and Sponsorship in Racing
01:55 The Importance of Team Diversity and Social Media
03:05 Lee's Journey into Racing
05:40 Overcoming Personal and Professional Challenges
09:27 Connect with Lee Zohlman
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