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Work Truck Solutions is an innovative platform designed to support the commercial vehicle ecosystem. Founded in 2012, the company helps dealerships and businesses streamline the process of finding, configuring, and purchasing work trucks that meet their unique business needs. By offering a suite of digital tools, Work Truck Solutions empowers dealers, upfitters, and manufacturers to better serve the commercial vehicle market. Their goal is to create a more efficient, transparent, and connected ecosystem for everyone involved.
Kathryn Schifferle is a serial entrepreneur and the founder of Work Truck Solutions. With a passion for building businesses that make a positive impact, Kathryn has led the company from its inception in 2012 to its current status as a key player in the commercial vehicle industry. Prior to Work Truck Solutions, she spent nearly 20 years in the cable television industry, where she witnessed firsthand the importance of culture and customer-centric innovation. Kathryn's experience and leadership have been pivotal in shaping the strong company culture at Work Truck Solutions, driving both its growth and success.
We’ve raised a total of about $12.3 million through multiple rounds, including seed, Series A, and Series B funding.
I focused on transparency, collaboration, and creating a flat environment where good ideas can come from anywhere. I wanted a place where people enjoy coming to work.
After leaving the cable television industry, I found the people in the commercial vehicle space were hardworking and genuine. It made me passionate about solving the problems in this industry.
Iteration is now part of our DNA. Every two weeks, we start a new sprint to innovate and improve. It’s a culture of learning and adapting that has been critical to our success.
We serve the entire commercial vehicle ecosystem, from the end consumer (contractors and businesses) to dealerships, upfitters, and OEMs. We help streamline the process for anyone involved in commercial vehicle sales and purchasing.
We’ve raised a total of about $12.3 million through multiple rounds, including seed, Series A, and Series B funding.
I focused on transparency, collaboration, and creating a flat environment where good ideas can come from anywhere. I wanted a place where people enjoy coming to work.
After leaving the cable television industry, I found the people in the commercial vehicle space were hardworking and genuine. It made me passionate about solving the problems in this industry.
Iteration is now part of our DNA. Every two weeks, we start a new sprint to innovate and improve. It’s a culture of learning and adapting that has been critical to our success.
We serve the entire commercial vehicle ecosystem, from the end consumer (contractors and businesses) to dealerships, upfitters, and OEMs. We help streamline the process for anyone involved in commercial vehicle sales and purchasing.
Company Stats
- Capital Raised: $12.3 Million
- Employees: 100+
- Founded: December 2012
Episode Highlights
✅ Kathryn emphasizes that building a positive, transparent company culture is key to long-term success and employee retention.
✅ Iteration is now part of the DNA at Work Truck Solutions, driving constant innovation and improvement within the company.
✅ The commercial vehicle ecosystem, from upfitters to dealerships, requires specialized understanding to serve its unique customer needs.
Episode Summary
In this episode, Kathryn Schifferle, founder of Work Truck Solutions, shares her insights on building a successful business in the commercial vehicle space. Since its launch in 2012, the company has raised $12.3 million and grown to nearly 100 employees. Kathryn discusses the importance of cultivating a positive company culture, something she has emphasized throughout her career as a serial entrepreneur. She highlights the need for transparency, collaboration, and the ability to iterate and learn from mistakes as core values that have helped Work Truck Solutions thrive.
Kathryn also dives into the nuances of serving the commercial vehicle ecosystem, where customer needs differ from typical consumer markets. From upfitters to dealerships, the company focuses on providing tailored solutions that meet the specific requirements of commercial buyers, ensuring businesses can find the vehicles that best fit their operational needs.
Chapters
00:00 Intro
00:17 Company Stats
00:55 Building Company Culture
03:06 Challenges and Iterations
07:30 Tools and Technology
09:54 Target Audience and Clients
12:14 Connect with Work Truck Solutions
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