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The Marketing Agency that Helps Solar Companies Scale: Entrepreneurial Journey of Stuart Derman from RELLO

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May 18, 2023

In this episode of the Failing to Success podcast, Chad Kaleky, host of Cosmic Design, interviews Stuart Derman, founder of RELLO, a marketing agency that helps companies scale. Stuart shares his experience of overcoming obstacles and challenges as an entrepreneur. He discusses the process of starting multiple organizations before finally finding success with RELLO, which has grown significantly in the solar industry.

Stuart's passion for the outdoor space led him to study marketing in college, where he discovered his love for the field. He started his career as an intern in a tech startup's marketing department before moving on to work in a marketing agency, where he held various roles. He eventually decided to start his own marketing agency, RELLO, after seeing no room for growth in his previous job and having several clients come his way, specifically in the solar industry.

Stuart talks about how the solar industry is seeing significant growth but also facing disruption, with some markets growing fast while others are struggling with issues like solar reimbursement rates. As an agency, RELLO targets solar companies as a core vertical but also serves non-competing markets around the country. Stuart highlights the challenges of helping fuel the growth of solar companies, which have to develop processes quickly to avoid breaking as they scale.

Overall, this episode provides valuable insights into the journey of an entrepreneur and the challenges of scaling a business in a rapidly growing industry. Stuart's story serves as inspiration for those looking to start their own venture and highlights the importance of perseverance in the face of obstacles.

Key points:

Stuart Derman is the founder of RELLO, a marketing agency that helps companies scale.

Derman has started four different organizations, one being a nonprofit that runs the Wasatch Mountain Film Festival in Salt Lake City.

RELLO is the first venture that has really taken root and grown well for Derman.

Derman found his passion for marketing when he took marketing classes in college and decided to start his own agency after feeling that there was no room for growth in the marketing agency he worked for.

While RELLO does not exclusively target solar companies, it is a core vertical that they serve.

The solar industry is seeing a lot of growth but is also being disrupted, and RELLO has had to develop processes to help their clients scale successfully.


Timestamps:

00:00:00 Intro

00:00:42 Start, Fail, Start Again

00:04:47 Renewable Marketing

00:06:38 Pivotal Moment

00:08:30 Contact Stuart

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About Chad Kaleky

Chad Kaleky will act as your host and guide on this journey. A seasoned entrepreneur with a passion for sharing the unvarnished truth behind success, he has walked the same path as many of our guests. Chad brings a unique perspective that bridges the gap between aspirations and reality.

Want to grow your business like RELLO? Learn their growth marketing hacks!

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RELLO

Chad Kaleky conducts an interview with Stuart Derman on his podcast "Failing to Success" on May 18, 2023. The discussion revolves around Stuart Derman's success after overcoming challenges at RELLO. The information shared about RELLO is derived entirely from this podcast episode.

Want to grow your business like RELLO? Learn their growth marketing hacks!

You're in! Look out for the next episode in your inbox.
Oops! Something went wrong while submitting the form.

Stuart Derman

In this episode of the Failing to Success podcast, Chad Kaleky, host of Cosmic Design, interviews Stuart Derman, founder of RELLO, a marketing agency that helps companies scale. Stuart shares his experience of overcoming obstacles and challenges as an entrepreneur. He discusses the process of starting multiple organizations before finally finding success with RELLO, which has grown significantly in the solar industry.

How did Stuart Derman With RELLO Grow Their Business?

In this episode of the Failing to Success podcast, Chad Kaleky, host of Cosmic Design, interviews Stuart Derman, founder of RELLO, a marketing agency that helps companies scale. Stuart shares his experience of overcoming obstacles and challenges as an entrepreneur. He discusses the process of starting multiple organizations before finally finding success with RELLO, which has grown significantly in the solar industry.

Stuart's passion for the outdoor space led him to study marketing in college, where he discovered his love for the field. He started his career as an intern in a tech startup's marketing department before moving on to work in a marketing agency, where he held various roles. He eventually decided to start his own marketing agency, RELLO, after seeing no room for growth in his previous job and having several clients come his way, specifically in the solar industry.

Stuart talks about how the solar industry is seeing significant growth but also facing disruption, with some markets growing fast while others are struggling with issues like solar reimbursement rates. As an agency, RELLO targets solar companies as a core vertical but also serves non-competing markets around the country. Stuart highlights the challenges of helping fuel the growth of solar companies, which have to develop processes quickly to avoid breaking as they scale.

Overall, this episode provides valuable insights into the journey of an entrepreneur and the challenges of scaling a business in a rapidly growing industry. Stuart's story serves as inspiration for those looking to start their own venture and highlights the importance of perseverance in the face of obstacles.

Key points:

Stuart Derman is the founder of RELLO, a marketing agency that helps companies scale.

Derman has started four different organizations, one being a nonprofit that runs the Wasatch Mountain Film Festival in Salt Lake City.

RELLO is the first venture that has really taken root and grown well for Derman.

Derman found his passion for marketing when he took marketing classes in college and decided to start his own agency after feeling that there was no room for growth in the marketing agency he worked for.

While RELLO does not exclusively target solar companies, it is a core vertical that they serve.

The solar industry is seeing a lot of growth but is also being disrupted, and RELLO has had to develop processes to help their clients scale successfully.


Timestamps:

00:00:00 Intro

00:00:42 Start, Fail, Start Again

00:04:47 Renewable Marketing

00:06:38 Pivotal Moment

00:08:30 Contact Stuart

Notable Questions We Asked Stuart Derman

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