The Failing to Success podcast features guest Shawn Neal, the founder of My Podcast Media. They are a full-service podcast production company that helps brands produce their own podcasts. Neal began his career as an audio engineer for concerts, corporate events, and professional theater before moving on to consulting and founding My Podcast Media. He explains that while many people have turned to podcasting since the pandemic began, there is a lot of noise in the market, and it's essential to have a unique purpose, plan, and way to execute that gives you a unique place in the market to stand out. The keys to standing out in podcasting include being an entertainer, knowing how to be a performer, carrying a conversation, entertaining your audience, and taking them through an expected outcome.
My Podcast Media takes care of all the heavy lifting involved in podcast production, from creating the show concept to production flow and training hosts. Neal's company also does all the production work on the back end. He has a few pet projects that he's hands-on with, but the day-to-day work is being in the trenches of growing a business. The company's clients approach them with their podcasting needs, and they take all the heavy lifting off of them.
Neal points out that while anyone can pick up a microphone and talk, it takes artistry to be an entertainer, carry a conversation, and take your audience on an emotional journey. He also mentions the importance of being intentional about what you do and doing your due diligence. As a result, Neal took his time before saying yes to the Failing to Success podcast, and he encourages others to do the same.
Key Points:
The Failing to Success podcast features guest Shawn Neal, the founder of My Podcast Media, a full-service podcast production company that helps brands produce their own podcasts.
My Podcast Media takes care of all the heavy lifting involved in podcast production, from creating the show concept to production flow and training hosts.
To stand out in podcasting, you need to have a unique purpose, plan, and way to execute that gives you a unique place in the market, as there is a lot of noise in the market.
Anyone can pick up a microphone and talk, but it takes artistry to be an entertainer, carry a conversation, and take your audience on an emotional journey.
Being intentional about what you do and doing your due diligence is essential, and Neal encourages others to take their time before agreeing to appear on a podcast.
Timestamps:
00:00:00 Intro
00:02:18 Differentiating Yourself
00:08:24 Advice for Young Entrepreneurs
00:11:28 Contact Shawn
