In this episode of "Failing to Success", Chad Kaleky, the host of the show, interviews Sam Lee, the CEO of DLVRD Media. They discuss Sam's journey into the digital marketing space, particularly Amazon. Sam explains how he got into the Amazon space, the impact of the COVID-19 pandemic on his business, and the services offered by his agency, DLVRD Media. They talk about the use of Amazon's programmatic solution called Demand Side Platform (DSP) for display marketing and creating audiences based on browsing behavior and purchases.
Sam shares how he started his career by working with a small agency, learning digital marketing through their training program, and working on various types of digital marketing such as Google ads, Facebook ads, and LinkedIn ads. He mentions that he fell into the Amazon space after being laid off during the pandemic, which was a blessing in disguise for him. They discuss how e-commerce took off during the pandemic and the focus of DLVRD Media on helping businesses build their Amazon presence and make it more effective. They also work on all things organic, which includes creative, product detail, and page optimizations.
Sam describes DSP as the counterbalance to PPC, which is query-driven and intent-driven. DSP is Amazon's audience-based tool, and it taps into Amazon's first-party browsing behavior to create audiences based on what they purchase and browse on Amazon. They build these audiences into segments and serve them display ads, including video, on and off Amazon. Sam talks about how they have changed their customer base from small to medium-sized businesses in general to strictly e-commerce businesses. They work with clients who sell various products, including tech gadgets, kitchen products, and clothing items.
Overall, the conversation between Chad and Sam provides insights into the digital marketing space, particularly the Amazon space, and how the pandemic has affected the industry. Sam's experience in the industry and the services offered by DLVRD Media give viewers an idea of what to expect when working with a digital marketing agency.
