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Get Investors for Your Startup and Brand Visibility with These PR Tips from The Silver Telegram CEO Ronjini Joshua!

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March 29, 2023

In this episode of Failing to Success, the host Chad Kaleky talks with Ronjini Joshua, the CEO of The Silver Telegram, about her journey and experiences in the PR industry. Ronjini started in the industry through an internship at a PR agency after finishing college. Since then, she has worked with various companies ranging from entertainment gadgets to B2B enterprises, developing brand visibility for startups in their growth stages. Her company focuses on both earned and paid coverage to elevate brand visibility and customer acquisition for startups, which can lead to money fundraising.

The main focus of The Silver Telegram is to elevate brand visibility, which can be achieved through earned and paid coverage. The company helps startups and other companies in their growth stages to get in front of news outlets, submit their names for speaking events, or get articles written about their expertise to be published in key publications. Ronjini mentions that getting in front of investors involves targeting different media outlets and using various methods. Startups need to have traction to attract investors, and a company like The Silver Telegram can help them achieve this.

The Silver Telegram is a smaller team, but they all come from a tech startup background and operate in a scrappy manner. Ronjini mentions that customer acquisition usually leads to money fundraising because investors want to see traction and visibility. The company's main priority is to elevate brand visibility in an earned way, which is more about journalistic viewpoints or editorial interest. Ronjini offers some advice to startups, saying that the key to getting investors is to show traction, be able to present their product, and have a good story.

Want to grow your business like The Silver Telegram? Learn their growth marketing hacks!

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About Chad Kaleky

Chad Kaleky will act as your host and guide on this journey. A seasoned entrepreneur with a passion for sharing the unvarnished truth behind success, he has walked the same path as many of our guests. Chad brings a unique perspective that bridges the gap between aspirations and reality.

Want to grow your business like The Silver Telegram? Learn their growth marketing hacks!

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The Silver Telegram

Chad Kaleky conducts an interview with Ronjini Joshua on his podcast "Failing to Success" on Mar 29, 2023. The discussion revolves around Ronjini Joshua's success after overcoming challenges at The Silver Telegram. The information shared about The Silver Telegram is derived entirely from this podcast episode.

Want to grow your business like The Silver Telegram? Learn their growth marketing hacks!

You're in! Look out for the next episode in your inbox.
Oops! Something went wrong while submitting the form.

Ronjini Joshua

In this episode of Failing to Success, the host Chad Kaleky talks with Ronjini Joshua, the CEO of The Silver Telegram, about her journey and experiences in the PR industry. Ronjini started in the industry through an internship at a PR agency after finishing college. Since then, she has worked with various companies ranging from entertainment gadgets to B2B enterprises, developing brand visibility for startups in their growth stages. Her company focuses on both earned and paid coverage to elevate brand visibility and customer acquisition for startups, which can lead to money fundraising.

How did Ronjini Joshua With The Silver Telegram Grow Their Business?

In this episode of Failing to Success, the host Chad Kaleky talks with Ronjini Joshua, the CEO of The Silver Telegram, about her journey and experiences in the PR industry. Ronjini started in the industry through an internship at a PR agency after finishing college. Since then, she has worked with various companies ranging from entertainment gadgets to B2B enterprises, developing brand visibility for startups in their growth stages. Her company focuses on both earned and paid coverage to elevate brand visibility and customer acquisition for startups, which can lead to money fundraising.

The main focus of The Silver Telegram is to elevate brand visibility, which can be achieved through earned and paid coverage. The company helps startups and other companies in their growth stages to get in front of news outlets, submit their names for speaking events, or get articles written about their expertise to be published in key publications. Ronjini mentions that getting in front of investors involves targeting different media outlets and using various methods. Startups need to have traction to attract investors, and a company like The Silver Telegram can help them achieve this.

The Silver Telegram is a smaller team, but they all come from a tech startup background and operate in a scrappy manner. Ronjini mentions that customer acquisition usually leads to money fundraising because investors want to see traction and visibility. The company's main priority is to elevate brand visibility in an earned way, which is more about journalistic viewpoints or editorial interest. Ronjini offers some advice to startups, saying that the key to getting investors is to show traction, be able to present their product, and have a good story.

Notable Questions We Asked Ronjini Joshua

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