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Pricing Your Product - Testing your Market - Discovering your Niche - The Startup Journey of Dialog with Justin Vajko

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April 19, 2023

In this episode of the Failing to Success podcast, Chad Kaleky from Cosmic Design interviews Justin Vajko, the owner of Dialog, a company that helps entrepreneurs create videos for social media. Justin talks about how he got into the video production space after spending a long time in graphic design and marketing jobs. He stumbled into employer branding, which is the idea of selling job opportunities to potential candidates using social media and video. Through doing remote interviews for employer branding, Justin realized the need for a scalable video service that bridged the gap for people who want to share their thoughts on video but don't have the time or knowledge. This led to the creation of Dialog.

Dialog is not a software but a service that helps people who want to create videos but don't know what to say or don't have the time. Dialog schedules 30 minutes of their time with a producer who walks them through using their existing equipment and lighting, which could be their phone, which has a 4K camera on it. Dialog records around five to 10 questions about the thought leadership point they want to be known for, and every time they answer, that's a different video that Dialog produces and sends back to them. This is a pretty straightforward process that only takes 30 minutes of someone's time and produces multiple videos.

Justin has been running Dialog full-time since 2018, and the new pivot to focus on video has only been around for three to four months. They are finding good traction with people who are too busy or don't have the technical aptitude to produce their own video. Dialog's audience wants something nicer than just a cell phone video, and they appreciate the affordability of the service. Justin explains that there are many software solutions for video, but they don't solve the problem of people not having the time. Onsite video agencies can be expensive, but Dialog bridges the gap by providing an affordable and scalable video service.

Timestamps:

00:00:00 Intro

00:00:54 Bridging the Gap

00:02:37 Traction

00:04:01 Overcoming Setbacks

00:06:42 Finding the Right Product

00:08:24 Let the Niche Find You

00:09:13 Contact Justin

Want to grow your business like Dialog? Learn their growth marketing hacks!

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About Chad Kaleky

Chad Kaleky will act as your host and guide on this journey. A seasoned entrepreneur with a passion for sharing the unvarnished truth behind success, he has walked the same path as many of our guests. Chad brings a unique perspective that bridges the gap between aspirations and reality.

Want to grow your business like Dialog? Learn their growth marketing hacks!

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Dialog

Chad Kaleky conducts an interview with Justin Vajko on his podcast "Failing to Success" on Apr 19, 2023. The discussion revolves around Justin Vajko's success after overcoming challenges at Dialog. The information shared about Dialog is derived entirely from this podcast episode.

Want to grow your business like Dialog? Learn their growth marketing hacks!

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Justin Vajko

In this episode of the Failing to Success podcast, Chad Kaleky from Cosmic Design interviews Justin Vajko, the owner of Dialog, a company that helps entrepreneurs create videos for social media. Justin talks about how he got into the video production space after spending a long time in graphic design and marketing jobs. He stumbled into employer branding, which is the idea of selling job opportunities to potential candidates using social media and video. Through doing remote interviews for employer branding, Justin realized the need for a scalable video service that bridged the gap for people who want to share their thoughts on video but don't have the time or knowledge. This led to the creation of Dialog.

How did Justin Vajko With Dialog Grow Their Business?

In this episode of the Failing to Success podcast, Chad Kaleky from Cosmic Design interviews Justin Vajko, the owner of Dialog, a company that helps entrepreneurs create videos for social media. Justin talks about how he got into the video production space after spending a long time in graphic design and marketing jobs. He stumbled into employer branding, which is the idea of selling job opportunities to potential candidates using social media and video. Through doing remote interviews for employer branding, Justin realized the need for a scalable video service that bridged the gap for people who want to share their thoughts on video but don't have the time or knowledge. This led to the creation of Dialog.

Dialog is not a software but a service that helps people who want to create videos but don't know what to say or don't have the time. Dialog schedules 30 minutes of their time with a producer who walks them through using their existing equipment and lighting, which could be their phone, which has a 4K camera on it. Dialog records around five to 10 questions about the thought leadership point they want to be known for, and every time they answer, that's a different video that Dialog produces and sends back to them. This is a pretty straightforward process that only takes 30 minutes of someone's time and produces multiple videos.

Justin has been running Dialog full-time since 2018, and the new pivot to focus on video has only been around for three to four months. They are finding good traction with people who are too busy or don't have the technical aptitude to produce their own video. Dialog's audience wants something nicer than just a cell phone video, and they appreciate the affordability of the service. Justin explains that there are many software solutions for video, but they don't solve the problem of people not having the time. Onsite video agencies can be expensive, but Dialog bridges the gap by providing an affordable and scalable video service.

Timestamps:

00:00:00 Intro

00:00:54 Bridging the Gap

00:02:37 Traction

00:04:01 Overcoming Setbacks

00:06:42 Finding the Right Product

00:08:24 Let the Niche Find You

00:09:13 Contact Justin

Notable Questions We Asked Justin Vajko

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