In this episode of "Failing to Success" Chad Kaleky, the host from Cosmic Design, interviews David Aaronson, the CEO of Digital Inbound, an integrated marketing management company that has been in business for 24 years. David discusses some of the challenges he has encountered in the industry, such as clients not following their recommendations for paid search campaigns. The company always creates specialized landing pages, which often requires more budget than clients initially planned for. David emphasizes that proper landing pages are essential for successful paid search campaigns.
Paid search is one of Digital Inbound's primary focuses, which includes social media, LinkedIn display, and Google Ads. They are multi-channel and tailor campaigns to each client's specific needs. David highlights the importance of understanding a client's target market and buyer personas to identify the best channels for the campaign. David notes that becoming a HubSpot partner early in Digital Inbound's life was a pivotal moment and has been a tremendous advantage, bringing a significant source of leads for the company.
Timestamps:
00:00:00 Intro
00:01:53 Paid Search
00:03:30 Pivotal Moment
00:04:59 How it all Started
00:08:39 Contact David
