Failing
To Success
Podcast

Digital Inbound

Chad Kaleky conducts an interview with David Aaronson on his podcast "Failing to Success" on Nov 08, 2023. The discussion revolves around David Aaronson's success after overcoming challenges at Digital Inbound. The information shared about Digital Inbound is derived entirely from this podcast episode.

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David Aaronson

In this episode of "Failing to Success" Chad Kaleky, the host from Cosmic Design, interviews David Aaronson, the CEO of Digital Inbound, an integrated marketing management company that has been in business for 24 years. David discusses some of the challenges he has encountered in the industry, such as clients not following their recommendations for paid search campaigns. The company always creates specialized landing pages, which often requires more budget than clients initially planned for. David emphasizes that proper landing pages are essential for successful paid search campaigns.

How did David Aaronson With Digital Inbound Grow Their Business?

In this episode of "Failing to Success" Chad Kaleky, the host from Cosmic Design, interviews David Aaronson, the CEO of Digital Inbound, an integrated marketing management company that has been in business for 24 years. David discusses some of the challenges he has encountered in the industry, such as clients not following their recommendations for paid search campaigns. The company always creates specialized landing pages, which often requires more budget than clients initially planned for. David emphasizes that proper landing pages are essential for successful paid search campaigns.

Paid search is one of Digital Inbound's primary focuses, which includes social media, LinkedIn display, and Google Ads. They are multi-channel and tailor campaigns to each client's specific needs. David highlights the importance of understanding a client's target market and buyer personas to identify the best channels for the campaign. David notes that becoming a HubSpot partner early in Digital Inbound's life was a pivotal moment and has been a tremendous advantage, bringing a significant source of leads for the company.

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Website links:

David Aaronson from Digital Inbound: https://digitalinbound.com/

Chad Kaleky from Cosmic Design: https://www.cosmicdesign.io/

Timestamps:

00:00:00 Intro

00:01:53 Paid Search

00:03:30 Pivotal Moment

00:04:59 How it all Started

00:08:39 Contact David

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