In this episode of Failing to Success, Chad Kaleky hosts Adam Sinkus from A Purpose Partnership, a company that provides value-based marketing solutions. Adam shares his entrepreneurial journey, talking about his failed ventures and the lessons he learned. His first attempt was a consulting business, where he used his experience in the call center industry. He had early success with some consulting gigs, but ultimately lacked the strategy to grow it. The second venture was taking ownership of an existing company, but he found a lack of process and organization, and a shortage of capital. After a year and a half, he made an exit and learned that it's essential to have the right partners and people in place for success.
Adam's current venture, A Purpose Partnership, aims to provide value to its network, clients, and team members first, and then let the work speak for itself. They bring senior-level strategic mindset and build marketing strategies with a tactical approach, treating their clients as humans first. Adam emphasizes that sales pitches without any value or relationship building are a thing of the past. A Purpose Partnership is in a different space than the market, where everyone thinks they are marketers after taking some online courses. They focus on providing value, unlike the dollar-based, speed-oriented approach of others.
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Website links:
Adam Sinkus from A Purpose Partnership: https://apurposepartnership.com/
Chad Kaleky from Cosmic Design: https://www.cosmicdesign.io/
Timestamps:
00:00:00 Intro
00:03:52 Providing Value
00:09:39 Hiring Experts
00:12:02 Advice for New Entrepreneurs
00:13:38 Contact Adam
