The importance of personalized customer service as a fundamental pillar for business success.

The latest episode of the "Failing to Success" podcast hosted by Chad Kaleky, with Cosmic Design and Development, features Joe Frankie from JFIII Associates, a transition and branding company that helps people achieve their goals. Joe shares his experience of working on a cooperative joint venture with Chinese partners to do wastewater treatment infrastructure in the late 2000s, which was eventually unsuccessful due to the financial upheaval of the Lehman Brothers collapse. Although the project failed from a financial standpoint, it was a huge success in terms of learning for Joe, and he shares some key takeaways. He emphasizes that you can plan and think through everything, but force majeure things, such as a major upheaval in the financial markets, can happen, and you need to be able to move left or right when that happens.

In this episode 122 of "Failing to Success", Timothy Haines shares the story of selling his digital marketing agency, Symposia Labs. Within a week, he found a buyer—a friend from college—and completed the transaction. Timothy emphasizes the importance of rest and reflection after a sale, especially after the tumultuous rollercoaster of the past few years. While contemplating his next move, he intends to remain within the creative technology and marketing realm. As a relational leader, Timothy recognizes the challenges of prioritizing people-centric culture and finding the right balance between what's best for the company, oneself, and individuals within the organization. The success of Symposia Labs can be attributed to its exceptional team, highlighting the importance of hiring great people to scale a business. For new entrepreneurs, Timothy advises celebrating tasks they don't want to do and focusing on their unique abilities, allowing them to delegate and build a successful venture.

Ellza Malok from Blue Monarch Group joins Chad Kaleky in the latest episode of Failing to Success. The company specializes in changing hearts and minds, and Ellza reveals how their work is based on psychology-based marketing. The approach involves analyzing how people make decisions and how they confirm their biases. Blue Monarch Group’s proprietary approach, called the Butterfly Effect, helps guide clients through the emotional change process by analyzing social contracts within their target audience and personality types. Ellza shares a story about a project where they helped a boutique restaurant chain rebrand and redesign its restaurants. Blue Monarch Group’s approach to marketing helped to increase repeat business, and they ended up attracting younger patrons as well.

In this episode 144 of "Failing to Success", Juan Carlos Diaz, co-founder of Luxun Energy, shares their journey in the energy industry, providing green energy solutions without upfront investment. Initially, they faced fundraising challenges but managed to secure $30,000 from friends and family to begin installations. Positive validation from a major client boosted their confidence. They created a private fund, demonstrating that investors were interested in renewable energy projects. During the pandemic, they persevered and secured funding from a local bank. Subsequently, they raised $43 million from major funds. Diaz advises entrepreneurs to constantly validate and adapt their business while seeking unconventional funding routes.

Consider community crowdfunding for consumer products; it creates a deeply connected customer base and offers valuable insights.