In this episode of "Failing to Success," Shawn Kaleky interviews Lena Grundhoefer, the founder and CEO of ZEITG3IST, a leading global boutique strategy agency specializing in managing and expanding brands' digital presence. Lena began her career in luxury fashion in Chicago, where she was raised, but always had a fascination with culture, psychology, and design. After interning in luxury fashion and working for Meta for two years, Lena began consulting and freelancing in a wide range of industries, including Web 3. In September 2021, Lena became involved with the first NFT project on Solana, Kreechures, and has since grown her business to work with over 15 brands across the space.
Lena left Meta because it was a contract job, and although she learned a lot and got to travel across the country, it was time for her to move on. Despite facing challenges in her business and going through a lot of trial and error, Lena believes that the startup perspective offers a lot of opportunity if you're willing to fail and succeed. Her success is measured by helping as many people and brands as possible, and she finds motivation in proving people wrong and creating opportunities for people on a global scale.
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Lena Grundhoefer from ZEITG3IST: https://zeitg3ist.com/
Shawn Kaleky from Cosmic Design: https://www.cosmicdesign.io/