In this episode of Failing to Success, host Shawn Kaleky interviews Kristina Sanderson, the founder and principal Strategist at Clique Marketing, a boutique marketing agency that works with companies to solve issues central to social impact. Kristina talks about her journey into entrepreneurship, which started when she was 14 and her dad became her first client. She shares how her marketing approach has evolved over the years and how she found a balance between traditional and digital marketing strategies. Kristina also discusses the role of AI in the digital marketing industry and how it can be used to increase productivity and add value to the work of professionals.
Kristina's journey into entrepreneurship began when her dad hired her as a contractor to help him with his small business. Since then, she has been on a journey of continuous learning and growth. Kristina's marketing approach has evolved over the years, and she now relies heavily on organic content and public relations to create a strategy. She believes that AI is going to disrupt the digital marketing industry but sees it as an opportunity for business owners, college students, and professionals to access resources that were once out of reach.
Kristina also shares the challenges she has faced in her business and how she overcame them. She believes that every challenge is an opportunity to learn and grow, and that entrepreneurs need to be resilient and persistent in the face of adversity.
Overall, this episode provides valuable insights into entrepreneurship and digital marketing, and the role of AI in the industry.
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Website links:
Kristina Sanderson from Clique Marketing: cliquemarketing.com
Shawn Kaleky from Cosmic Design: www.cosmicdesign.io/
Timestamps:
00:00:00 Intro
00:00:27 Background
00:01:20 Change in Approach
00:04:20 Biggest Challenges
00:11:35 Surrounding Yourself with the Right People
00:14:28 Contact Kristina
