In this episode of Failing to Success, host Shawn Kaleky interviews Ashlan Glazier-Anderson, the founder and CEO of AshbeanPDX Marketing. Her company specializes in creating digital marketing and communication strategies for small businesses and nonprofits with the aim of making a positive social impact. Ashlan discusses her background, starting with marketing as an elective in high school and continuing on for the last 15 years in the sales and marketing industry. She talks about how marketing has changed from primarily print, billboards, radio, and TV ads to digital marketing. She notes the shift towards personalization and creating a one-to-one experience with your audience, instead of mass advertising messages. Ashlan also discusses some of the biggest challenges she has faced in her business, including the education around marketing and honing in on the target audience or customer.
To summarize, Ashlan Glazier-Anderson is the founder and CEO of AshbeanPDX Marketing, a company that crafts digital marketing and communications strategies for small businesses and nonprofits. Ashlan has been working in the sales and marketing industry for the last 15 years, starting with marketing as an elective in high school. Marketing has shifted towards digital marketing with more customer data available and personalization, and creating a one-to-one experience with the audience. Some of the biggest challenges Ashlan has faced include the education around marketing and having a target audience or customer. Ashlan emphasizes the importance of setting up a strong foundation in marketing and all the organic ways to reach the audience before spending any money on advertising.
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Ashlan Glazier-Anderson from AshbeanPDX Marketing: https://www.ashbeanpdx.com/
Shawn Kaleky from Cosmic Design: https://www.cosmicdesign.io/
00:01:01 The Change in Approach
00:02:38 Biggest Challenges
00:06:19 Hiring Staff and a Coach
00:08:37 Advice for New Entrepreneurs
00:10:44 Contact Ashlan